AI-Generated Drake & Weeknd Song Goes Viral, Might be Marketing Ploy

A brand new AI-generated tune that includes faux Drake and The Weeknd is taking the web by storm — however it would possibly simply be a tech startup behind this … in response to a deep Twitter dive.

The observe is named ‘Heart on My Sleeve’ … and it is throughout TikTok/Twitter proper now. Purportedly, this was created with nothing however using AI programming — that means there wasn’t a human concerned within the making of what feels like a banger … with what completely feels like Drizzy and Abel. In different phrases, AI effectivity is getting scary good.

Right from the start, you hear the acquainted Young Metro intro … which then goes right into a bass-heavy membership beat with Drake beginning the opening verse. It’s extremely strong — and it positive feels like one thing Drake might have even written/rapped. Ditto for Weeknd’s refrain.

On its face, you’d suppose this was a leak … however Twitter sleuths are claiming it is not, and that it is solely the work of a robotic — which is scary if true … particularly for the labels.

Now, as for who might have created this observe and why — as an AI program must be instructed to do one thing like this by an individual someplace alongside the road, until we’re already in ‘Terminator’ territory — one man thinks he has the reply … and he may be on to one thing. Shout out to Mitchell Cohen of AppSumo for doing the heavy lifting right here.

He began a Twitter thread that did numerous digging within the origins of ‘Heart on My Sleeve’ … and all of it appears to have began with a TikTok account by the identify of ghostwriter977.

That account claims to have the total tune on the hyperlink of their bio, however once you click on it … it takes you to a bizarre website that’s then asking on your telephone quantity, with the promise of sending you tune that manner. If it sounds fishy … that is as a result of it very effectively could also be.

The website that the hyperlink takes you to is owned and operated by a startup firm known as Laylo … and so they tout themselves as with the ability to give creators extra instruments to achieve extra followers/subscribers … by way of “drops.” Anyway, this ghostwriter account additionally uploaded one other AI Drake tune a pair days in the past … the place he is protecting Colbie Caillat’s ‘Bubbly.’

Mitch stops wanting saying it undoubtedly is Laylo’s doing … however the firm itself is feeding into the narrative that it’s … seeing how they retweeted his complete thread and responded with a cheeky ghost emoji. Because of this, Mitch and others really feel like this a genius advertising and marketing ploy simply to draw new customers/prospects to Laylo … assuming it’s, the truth is, them.

As for Drake and Weeknd … yeah, they may wanna get on this. ‘Cause this tune is just too good to be out on the planet with out their sign-off.