Spotify customers flip to audio at numerous moments all through their day, and particularly after they’re understanding. Whether they’re searching for leisure or motivation, we wish them to have a seamless expertise switching between no matter they’re listening to on Spotify and their favourite exercise monitoring app. So we’re saying a brand new integration with Strava that permits customers to simply stream music, podcasts, and audiobooks whereas monitoring their exercise actions on Strava.
Starting immediately, listeners can play, pause, resume, skip, and browse Spotify favorites from the document display screen on Strava. This new integration removes the necessity for Spotify customers to modify between apps and permits them to simply faucet into the motivation that will get them transferring.
“One of our biggest goals at Spotify is to be everywhere our listeners are—whether that’s on a run, in the gym, or anyplace in between,” mentioned Ian Geller, VP of Business Development at Spotify. “This integration with Strava is another way we’re moving with our listeners and allowing them to seamlessly connect to the music and audio they love.”
Some of these favorites topping user-generated exercise playlists embrace rap artists Drake, 21 Savage, Nicki Minaj, and Rihanna. “I’m Good (Blue)” by Bebe Rehxa and David Guetta, “INDUSTRY BABY (feat. Jack Harlow)” by Lil Nas X and Jack Harlow, and “Unholy (feat. Kim Petras)” by Sam Smith and Kim Petras had been a number of the top-streamed exercise songs from the previous month.*
“Over time, the consumption of music has evolved dramatically from CDs to streaming, which has opened the door for audio to inspire us in ways they couldn’t before,” mentioned Mateo Ortega, Strava’s Vice President of Connected Partnerships. “We’re excited to partner with a global leader like Spotify to seamlessly integrate music and movement on the platform. This new feature further solidifies Strava’s position at the center of connected fitness and continues to demonstrate the power of the global community of active people on Strava.”
As an added bonus, Strava is taking on our broadly standard Workout playlist beginning April 20. Mark your calendar to take a look at these Strava-curated sounds and get transferring.
*Data displays top-streamed tracks and artists on user-generated playlists with the phrases “workout,” “run,” “exercise,” “cardio,” “cycling,” and “gym” within the U.S, the U.Ok., BR, IN, FR, SP, JP, and DE between March 1, 2023 and March 31, 2023