Taylor Swift Making Most of Split to Publicize Tour, Says Marketing Expert

The information of Taylor Swift‘s cut up from longtime boyfriend Joe Alwyn breaking throughout a pause in her tour won’t be sheer coincidence … in keeping with advertising guru Brittany Hodak.

Brittany, who’s an admitted Swiftee, joined us Monday on “TMZ Live” for a more in-depth take a look at the timing of Taylor’s breakup going public — and, as an professional on Taylor’s advertising brilliance, she suspects the singer is, in a means, manipulating the media.

For starters, Brittany says Taylor has at all times been meticulous about managing information cycles … so it is fairly fascinating for the cut up to “leak” to the general public smack in the course of a 13-day break in her Eras Tour.

Brittany says the timing of all of it suggests Taylor needed the story to interrupt so she can be again within the information throughout that break within the motion … shifting consideration and momentum again to her tour when she would, in any other case, be off the radar.

As we reported … Taylor’s last-minute track change in her setlist can also be getting picked aside. She eliminated “Invisible String,” a track about soulmates, and inserted “The 1,” a monitor reminiscing on a former relationship.

The timing of Taylor and Joe’s breakup is unclear, and Brittany speculates the cut up might need occurred weeks and even months in the past … and the track swap may have been supposed as a touch to followers.

Don’t get it twisted, Brittany is not suggesting Taylor would time a breakup for a advertising alternative … however she thinks there’s at the least a good probability she was ready to see if information of the cut up got here out through the tour.