Spotify will get within the cricket spirit
“Cricket is huge in Pakistan, and Spotify highlighted the nation’s love for the game by launching a cricket marketing campaign and digging into the data* of the popular Cricket Fever playlist,” shared Talha Hashim, Marketing Manager for Pakistan, Sri Lanka, and Bangladesh. The curated assortment has seen a staggering 611% improve in streams for the reason that starting of Pakistan Super League 08 (PSL) this 12 months. Among different tendencies, we observed:
Celebrating native artists with Pakka Hit Hai
The Pakka Hit Hai playlist is the go-to Spotify vacation spot for Pakistan’s high hits. “The playlist first launched in 2022 and has seen incredible growth and popularity since its inception. To celebrate, Spotify partnered with COLABS for a concert series called Pakka Hit Hai Live,” stated Rutaba Yaqub, Senior Editor for Pakistan, Sri Lanka, and Bangladesh. The first present featured Fresh Finds success Abdul Hannan and Taha G, two of the best-performing artists on the playlist. Bringing the playlist to extra followers by way of reside occasions is a method we’re increasing its attain.
Pakistan is crammed with proficient creators, and Spotify can’t wait to share extra of their music with the world. To hear extra from native artists, try the Pakka Hit Hai playlist under.
*Streaming information pulled from January 30, 2023 by way of Feb 28, 2023.