Poppy has launched a haunting video for her new single ‘Church Outfit’ as she embarks on a brand new chapter together with her music.
This launch marks a brand new period for the singer – straying away from her earlier steel sound and into the world of electro-dance. The black and white video for the observe options Poppy in a white ensemble with back-up dancers wearing black veils and black vinyl trousers dancing in an empty room.
On the shift in musical path, Poppy shared: “It’s an artist’s responsibility to always change. I don’t think I’d want to be in my body if I was repeating the same thing over and over again. I’m only competing with myself. I will continue to write the story until I get tired of the book. Then, I’ll write another one.”
In an interview with GRAZIA, she revealed that this new period “started because I wanted to have videos that incorporated my dance background”, seemingly transferring on from her rock-based 2021 album ‘Flux‘.
She added that she labored in a backwards means specializing in particular aesthetic parts and created the music round these concepts.
‘Church outfit’ is her first style of music since her 2022 EP ‘Stagger’.
Last 12 months, Poppy caught up with NME at Reading Festival the place she opened up about feeling like an outsider, and letting that shine throughout her performances.
“I don’t think you need to necessarily find your place in life to be happy, and I think always having a seek, search, exploration, exploratory mentality about it is the journey,” she mentioned. “Steps are a part of the picture, and you don’t need to find one specific place. You can be in many places.”
In a four-star evaluate of her 2021 album ‘Flux’, NME described it as “a uncommon glimpse of the ‘real’ Poppy, doing so would stumble into the misperception that pop music is by some means much less gritty or worthy than rock, and it’s not fairly what this album is about.
“Ultimately ‘Flux’ feels like a record about holding clear boundaries, constantly shifting in the face of set expectations, and following your creative gut instead.”