Today at Spotify Stream On, artists, songwriters, podcasters, and authors from world wide joined us for a day of bulletins and inspiration. They additionally took half in hands-on demonstrations of instruments and assets coming from Spotify, together with new methods for artists to join with followers and hype their work utilizing Spotify for Artists.
Countdown Pages
Building buzz for an album launch requires artists and their groups to work throughout a number of platforms and companies, leading to a disconnect between the place music is being teased and the place music is definitely being streamed.
The strongest time to succeed in followers is once they’ve chosen to interact with music, ahem, on Spotify. That’s why we’ve constructed a brand new instrument known as Countdown Pages.
Countdown Pages are devoted areas for artists to construct anticipation for brand spanking new albums. On Countdown Pages, followers can watch unique video clips, pre-save the upcoming launch, preview the monitor listing, and watch the timer depend right down to the discharge second.
Plus, followers who pre-save an album launch will obtain a notification as quickly as the discharge drops. We’ll additionally robotically add the album to a listener’s library, guaranteeing that extra followers begin streaming on day one. In early exams, on common, over 80% of pre-savers streamed the brand new launch throughout the first week.
Want to take a look at a Countdown Page? Visit Ed Sheeran’s artist profile in your Spotify cellular app and scroll right down to the Upcoming Releases part to pre-save his forthcoming album “–”.
We couldn’t be extra excited to carry Countdown Pages to life—however we don’t need to restrict artists’ video choices to Countdown Pages. So, we’re making them accessible in additional locations the place music lives on Spotify.
Artists can add under-30-second movies to their album pages or their artist profiles. That means, new listeners and current followers can go deeper into an artist’s tales whereas they’re listening. We name these movies Spotify Clips.
With Clips, new listeners will have the ability to get to know an artist and their music higher, whereas loyal followers will have the ability to dive even deeper into an artist’s music, forging even stronger connections. The prospects are expansive, with Clips enabling artists to construct pleasure for an unreleased music, promote a brand new album or single, inform the story behind a music, and rather more. We’re unlocking this characteristic for 1000’s of artists this week, and we’ll be opening it as much as increasingly more artists in waves all through the spring.
Learn extra about these instruments on Spotify for Artists.