As a purchaser of Thought socks (my love of vibrant socks is sort of as legendary as my shoe obsession), bought each for myself and as presents, once I came upon the model was female-owned, I assumed an interview with founder, Rachel would make an incredible addition to my inspiring girls sequence…
Rachel, are you able to inform us a bit about how the Thought model began?
We began again in 1995 in Australia, making a restricted variety of laid-back cooling objects comprised of hemp and ramie. Yes – we’ve been sustainable from the very begin!
The enterprise moved to London, initially promoting in markets like Camden and Portobello Road, and ultimately, a few of our items made their manner into impartial boutique outlets.
We’ve grown our assortment since, however we stay close-knit, very pleasant, and have a household really feel. We consider ourselves as a small however mighty workforce, making an attempt to make a distinction on the earth of earth-kind trend.
Do you may have any plans for increasing your hemp assortment?
Well, we’re positively sticking with hemp, for positive! It’s such an incredible materials – particularly for actions like tenting – because it cools you when it’s heat and retains you cosy because it will get chillier.
Our newest assortment for spring-summer 2023 consists of a lot of items on this stunning cloth, equivalent to clothes in a wide range of appears, from swing clothes to trapeze clothes and tunic clothes (additionally that includes our limited-run prints) plus culottes, jumpsuits and easy-wear tops.
We even have a lot of males’s hemp types, from tees to shirts and shorts. Hemp is the place we began and, so long as it’s eco-friendly and folks love sporting it, this can be a cloth that may completely stay on the coronary heart of our types – our “hemp heroes” if you’ll!
Do you may have a favorite clothes merchandise or choice from the entire Thought vary?
Oh, that’s a tough one! As Creative Director, I’m extremely hands-on at Thought and know every bit very effectively. If you ever catch one in every of our lives on Instagram @thoughtthebrand you’ll see me sporting a lot of our appears! I actually love our Kay costume – it’s a wrap type, which we just lately introduced out in a super-soft natural cotton chambray.
But we even have a wrap form costume in hemp known as Takakura which options one in every of our gorgeous prints.
As a busy girl, additionally a mum of three younger kids, all of the Thought types work for me, as they’re designed to be very easy to put on, to really feel mushy due to the earth-kind materials they’re comprised of, and to look nice too.
After all, they’ve been created by actual girls, for actual girls, with all that entails, whether or not it’s a busy weekend away or quieter moments at residence and vice versa! So key to our course of is that we make ultra-wearable garments for indoor and outside actions, which individuals love and need to put on many times.
Where to subsequent?