90,127 ITB Berlin attendees have a good time booming demand on the World’s Leading Travel Trade Show
ITB Berlin 2023 has come to a profitable finish: With round 5,500 exhibitors from 161 international locations, the World’s Leading Travel Trade Show maintains its place because the main platform for the worldwide journey business.
At ITB Berlin the worldwide journey business was delighted with the large demand and other people’s need for journey, regardless of the difficult market scenario. Following the break because of the pandemic and taking as its slogan ’Open for Change’, the World’s Leading Travel Trade Show was again for the primary time as an completely B2B occasion and confirmed its standing because the main platform of the worldwide journey business. Over the three enterprise days a complete of 90,127 attendees from greater than 180 international locations had been in Berlin. For ITB Berlin, the ITB Buyers‘ Circle with its 1,300 members was additionally a formidable success. Membership of this unique circle was restricted to main journey business patrons. Their gross sales quantity elevated noticeably, and worldwide participation grew from 50 per cent in 2019 to 70 per cent total. The worldwide nature and variety of the roughly 5,500 exhibitors from 161 international locations was equally spectacular. ITB Berlin additionally attracted appreciable media consideration, with round 3,000 media members and 333 journey bloggers and high-profile worldwide political figures on the occasion.
Big enhance for the business
At ITB Berlin the business agreed that 2023 might turn into a file yr – individuals’s need for journey is again in lots of elements of the world. Only the Asia-Pacific area is lagging considerably behind – due amongst different causes to China opening up its borders late. “Over the previous few days the tourism business has displayed unimaginable confidence regardless of the tough total scenario and geopolitical crises“, mentioned Dirk Hoffmann, Managing Director of Messe Berlin.
Personal contact essential for the individuals’s enterprise that’s tourism
“This year’s ITB Berlin was proof of the vital need to meet face-to-face. We are delighted with the trade show’s spectacular comeback as a live event and the huge response from exhibitors and visitors. Our industry is a people’s business, and not without reason – everyone at ITB Berlin agreed with that”. Numerous networking codecs together with the ITB Speed Networking occasion, get-togethers and occasions on exhibitors’ stands in addition to night occasions on the exhibition grounds and in Berlin’s metropolis centre had been proof of the need to satisfy in individual.
The ITB Berlin Convention with high-profile figures attending provided wide-ranging orientation on specialist topics. At 18 theme tracks, 400 internationally recognised high audio system took half in a complete of 200 periods and mentioned extremely urgent matters in addition to present traits together with digitalisation, Artificial intelligence and the abilities scarcity. Under the heading ’Mastering Transformation’, specialists introduced methods to show the urgent international challenges dealing with the business into alternatives. A complete of 24,000 attendees visited the lectures, panels and discussions on the main worldwide thinktank of the journey business.
Notwithstanding the enjoyment and euphoria following the worldwide restoration of the markets, the business additionally agreed that having overcome the pandemic it now confronted monumental challenges. Prior to the pandemic criticism had already been mounting that “enterprise as earlier than“ would now not actually be potential and that progress might solely achieved by taking all features of sustainability into consideration. Socially accountable tourism has lengthy been on the agenda of the World’s Leading Travel Trade Show. This yr it once more provided a variety of panel discussions, seminars and lectures, so as amongst different issues to lift consciousness for social duty in tourism. The Equality in Tourism Award, introduced for the primary time on International Women’s Day at ITB Berlin 2023, goals to attract international consideration to gender equality in tourism. Three candidates made the ultimate – the award went to the tour operator Travel Excellence from Costa Rica, adopted by Adventure Women from the USA and Etur from Ecuador.
Fully booked halls on the commerce present’s return
Fully booked halls additionally mirrored the business’s constructive temper. Exhibitor numbers had been particularly excessive within the Travel Tech and Cruise segments at this yr’s present. Among particular person areas the Arab international locations had been significantly effectively represented. Overall, many exhibitors occupied noticeably bigger stands this yr and a whole lot of tourism corporations had been again after a protracted break. Others in flip had been newcomers at this yr’s ITB Berlin. The new multi-purpose corridor hub27 made a profitable debut.
As effectively as ITB Berlin, the Official Host Country Georgia additionally welcomed guests with open arms. Taking as its slogan ’Infinite Hospitality’, the vacation spot additionally introduced its vacationer sights at a spectacular opening gala on the eve of the present, attended by each the host nation and high-profile figures from the business and politics. Over the subsequent few days, B2B clients visiting the brand new multi-purpose corridor hub27, Hall 4.1, the south entrance and attending many actions and occasions all through the exhibition grounds had been capable of achieve an perception into the wide-ranging vacationer sights the nation within the Caucasus needed to supply.
The subsequent ITB Berlin will happen from 5 to 7 March (Tuesday to Thursday) 2024 on the Berlin Exhibition Grounds.
*The whole variety of exhibitors with out moreover represented corporations who as co-exhibitors solely distribute data materials for instance.
