Five Fast Facts About Podcast Creator Monetization on Spotify — Spotify

We know that many podcasters are capable of set up their artistic enterprise on Patreon. But till now, there wasn’t a straightforward approach for followers to take heed to Patreon podcasts on Spotify. So at this time at Stream On, we had been excited to announce that podcasters will be capable of ship patron content material to their listeners on Spotify, and followers can simply take heed to all their favourite episodes.

But the cash speak went properly past Patreon. Since launching in 2021, the Spotify Audience Network has grown by leaps and bounds as we’ve labored to attach advertisers with main podcast publishers trying to monetize their exhibits. Also round that point, we acquired Megaphone, which has since develop into Spotify’s internet hosting, insights, and monetization answer for enterprise publishers like The Wall Street Journal, Paramount, and ESPN. Together, these instruments give creators the flexibility to decide on find out how to monetize, and we had lots to debate round each. 

Here are the 5 takeaways you might want to know:

1. The variety of podcasters collaborating within the Spotify Audience Network has grown eightfold within the final two years. And since we launched the Spotify Audience Network in 2021, month-to-month payout to opted-in publishers has grown by almost 50% whereas advertiser participation has elevated by 500%. So as we proceed to scale the Spotify Audience Network, our intent is to make this sort of development accessible to all creators.
2. We’re happy to welcome NPR to the Spotify Audience Network market. 
3. Recent additions to Megaphone’s roster of publishers embrace Netflix and Australia’s Schwartz Media. 
4. In the long run, Megaphone will likely be uniquely built-in into Spotify for Podcasters. And as of at this time, all Megaphone publishers have every thing they should create a profitable podcast business throughout the brand new Spotify for Podcasters and Megaphone.
5. Through our partnership with Patreon, powered by Spotify Open Access, podcasters will be capable of publish patron-only content material on Spotify. Patrons will be capable of hyperlink their Patreon account to their Spotify account to entry their Patreon-exclusive podcasts proper the place they’re already listening to all their audio content material.

We’ll proceed to discover new monetization fashions so that you just proceed to have choices for find out how to construct your small business.