High ranges of satisfaction amongst Italian and overseas exhibitors for the growing variety of worldwide vacationers and commerce guests, certified and focused on enterprise.
MILAN – It was a youthful, extra worldwide, higher certified and more and more business-oriented viewers that crowded the aisles of the forty third version of BIT – International Tourism Exchange, which ended on Tuesday on the Allianz MiCo in Milan, to the good satisfaction of over 1,000 Italian and overseas exhibitors, in addition to lots of of hosted worldwide consumers from all around the world.
This is the results of an exhibition idea that lately has been in a position to steadily renew itself, deciphering operators’ demand to transcend numbers to deal with top quality content material, underpinned by contributions from excessive profile consultants, establishments, universities and the main multimedia platforms that set the tempo of up to date communication for the brand new generations.
A file BIT, even for personal operators
“The turnout reminded us of the best years of the tourism industry,” remarks Adriano Apicella, CEO of Welcome Travel Group. There is a substantial amount of curiosity in our franchise method, primarily based on the bargaining energy of a single buying heart and the Group’s communication help, and we have now made a whole lot of contacts. In a nutshell, we’re very happy with these three days of BIT.”
And alongside the massive organizations, at BIT even the smaller ones discover worldwide visibility and resonance that they might be unlikely to get elsewhere, as Valentina Colleselli of Meraki S.r.l., who coordinates the Slow Flow Veneto Waterways Experience mission, explains: “Our network of operators experiences ‘slow’ on the rivers of the Veneto, and BIT 2023, with its sharp focus on new tourism, proved to be the perfect setting to make our offerings known. The turnout and contacts appeared to us to be very good. By combining our contact lists with the matching system, we were able to meet with many buyers, including foreign buyers. We are very pleased with the very lively mood of the exchanges.”
The world’s first market for Italian merchandise
Ever attentive to alter, on the similar time BIT additionally all the time makes probably the most of its system mission of representing the worldwide market of reference for Italian merchandise. A vocation strongly confirmed once more on this yr’s version, as they clarify from the Friuli Venezia Giulia Region: “In the past we saw BIT mainly as an opportunity to consolidate existing relationships. But in recent years, great work has been done on hosted buyers, and in this edition our operators were also doing a lot of new business. Visitors asked us mainly for ‘smaller’ locations, active vacations but still suitable for everyone, and destinations that can be reached sustainably by train.”
Further affirmation of BIT’s centrality to the Italian product got here from the intensive company attendance. This is how Veneto Region’s Regional Councillor for Tourism, Federico Caner, justified the choice to be a strong presence on the 2023 version: “Veneto is a laboratory of innovation among Italian and international destinations. Reflecting recent trends, tourism offerings focus on the natural. Here we are focusing on an increasingly popular way of traveling that guides tourists to discover hidden places, different cultures and local produce through slow products.”
The world finds new markets at BIT 2023
The 2023 version was additionally a platform for a lot of overseas locations to relaunch. “For Jordan, Italy is the main market,” explains Marco Biazzetti, Italian Market Manager of Jordan Tourism Board, “and for us, just being at BIT is crucial, especially for the new strategy that wants to go beyond classic itineraries to offer adventure travel, wellbeing and food and wine. We received so many visits not only from travelers and buyers, including non-Italian ones, but also from journalists from important media.”
A platform not just for established locations, but additionally for ‘smaller’ locations or those who have solely just lately appeared in tourism markets. “Anguilla is one of the most beautiful islands in the Caribbean, but it is not one of the best known,” says Tiziana Gennari, Anguilla Tourist Board Italy. It is essential for us to be at BIT to be ‘discovered’ by vacationers, however typically additionally by consumers who have no idea us, the fantastic thing about the island straight to consumers and the general public. I’ve been coming to BIT for a few years, and the turnout this yr is corresponding to the busiest occasions I can keep in mind, we’re actually very happy.”
Nicaragua selected BIT 2023 to make its distinctive character identified to the European market, as Ana Carolina Garcia, Marketing Director Istituto Nicaraguense de Turismo, explains: “We are here to introduce Nicaragua as an alternative destination in Central America to the Italian and European markets. The country’s main strength is its pristine and very diverse nature, which allows many open-air tourism options, from beaches to rainforest. With its focus on these types of travel, we believe BIT 2023 is an excellent stage to introduce the entire European market to a destination that is not well known in Europe but has enormous potential for those who enjoy open-air tourism.”
At BIT 2023, prime consumers from around the globe discover what they’re in search of
Similar satisfaction shines by means of on the demand aspect. Susanne Mozel, of Omega National Travel (Canada), explains: “North American clients know Italy very well. They are very particular and look for special offerings in small villages or off-the-beaten-track routes. At BIT I found some very unique proposals, such as dining under a real vineyard or exploring the secret passages of a castle that the nobility used to move around without being noticed by their subjects. It is these kinds of experiences, capable of fascination, that make the difference.”
“The Middle Eastern market is exploring active lifestyles, which until recently were not of much interest to Middle Eastern clients. As a result, people are also beginning to pursue the active vacation. We are to look for experiences of this kind not only in the Italian context, but in Europe in general. Italy is also a favorite destination for wedding tourism and honeymooners, and as well as the great classics such as Venice, travelers are also seeking southern destinations such as the Amalfi Coast, small towns and smaller islands,” summarizes Abdoul Azez of Highline Travel & Tourism, UAE.
Therefore, the sturdy need for out of doors, energetic however not extreme holidays, the seek for lesser-known locations and genuine experiences is confirmed. And meals and wine is a well-established reality that’s a part of virtually each journey expertise.
Taking benefit of the gradual-and long-awaited-reduction of restrictions, 2023 will even be the yr of the return of lengthy haul: whether or not in quest of new locations, significantly in Africa and the Middle East, or to basic locations within the Indian Ocean or the Caribbean.
BIT 2023 reaffirmed and strengthened its pivotal function not just for tourism however for the financial system usually, with many Italian and overseas institutional members and an essential affect on the town: along with being a platform for the interchange of provide and demand, it additionally represented a knowledge-sharing hub outlining the way forward for tourism, with greater than 40 conferences within the Bringing Innovation into Travel format and dozens of occasions organized by exhibitors that introduced collectively authoritative teachers, prime institutional ranges, consultants and analysts of worldwide standing across the similar desk.
BIT 2023 additionally marked a milestone as the primary carbon-neutral version: the estimated 3,000 tons of CO2 generated by the occasion might be absolutely offset by an authorized environmental mission of a photovoltaic plant within the Andhra Pradesh area of India, due to this fact additionally having a social worth.
The forty fourth version might be held once more at Allianz MiCo in Milan from Sunday, February 4 to Tuesday, February 6, 2024.
Tatiana is the information coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her function consists of monitoring the lots of of reports sources of TravelDailyNews Media Network and skimming an important based on our technique.
She holds a Bachelor’s diploma in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she or he has been editor and editor-in-chief in numerous financial magazines and newspapers.