ATB Executive President Cuthbert Ncube mentioned that Africa and the Caribbean states must be linked via tourism
The African Tourism Board (ATB) is now connecting African and Caribbean states via tourism, banking on the historic and heritage bondage between African and Caribbean folks.
Speaking on the Future of Tourism panel through the just-ended Global Tourism Resilience Conference in Jamaica, the ATB Executive President Mr. Cuthbert Ncube mentioned that Africa and the Caribbean states must be linked collectively via tourism.
“I want to challenge our media fraternity. Please tell our good stories. We have so much to share, we have so much to explore. We are so excited. We want to cement this relationship,” Mr. Ncube mentioned.
He mentioned that tourism ought to open a window fortravel between Africa, Jamaica and the Caribbean states.
“Let us see how we can connect the disconnected, the proudly Africans,” he informed the panel.
Africa was the quickest rising vacationer vacation spot on this planet earlier than the worldwide COVID-19 pandemic and new synergy is required to revive the state of affairs via higher method, together with air connectivity between Africa, the Caribbean states and different world vacationer markets.
The ATB President additional famous that Ethiopian Airlines and Kenya Airways had been working their scheduled flights to America through the COVID-19 pandemic, however there have been no optimistic tales of these African airways on the continent.
“It is time now to fly the African flag”, Mr. Ncube added.
Other areas for fast motion embrace visa harmonization and air connection between African locations, Jamaica and the opposite Caribbean island nations.
Sierra Leone’s Minister of Tourism and Cultural Affairs, Dr. Memento Pratt mentioned on the convention that extra companions had been wanted to revitalize African tourism after the worldwide COVID-19 pandemic.
She mentioned Africa is now on the lookout for restoration, whereas taking completely different method, that might revitalize tourism development.
African Tourism Board is a pan-African tourism group with a mandate to advertising and selling all of the 54 Destinations, thereby altering the narratives.
