We Are Victoria Falls is the vacation spot administration partnership for the vacation spot
We Are Victoria Falls was launched right now – Global Tourism Resilience Day – at a press convention. The occasion was held at area people cornerstone the Three Monkeys Restaurant and Bar in Victoria Falls. We Are Victoria Falls is the vacation spot administration partnership for the vacation spot.
The partnership was introduced by the Chair of the Board, Mrs Barbara Murasiranwa-Hughes. She stated: ‘it is a great pleasure to announce that the partnership was formally constituted in December, and we have the strong support of six founding partners.’ These founding companions are the City Council, Zimbabwe Tourism Authority, Zimbabwe Investment and Development Agency, Airports Company Zimbabwe, Zimbabwe Parks & Wildlife Management Authority and the Tourism Business Council of Zimbabwe. Ms Murasiranwa-Hughes added ‘these founders have worked tirelessly to research, design and create this partnership – and they have committed to financially support its core operations’.
The partnership will work as a coordinating entity for tourism in Victoria Falls, pulling all stakeholders collectively to enhance the vacation spot for guests, residents, companies and communities. The mandate of the partnership contains designing and implement actions that assist higher administration of the vacation spot, in addition to to market the vacation spot. Its position has been immediately knowledgeable by in depth stakeholder session throughout 2022.
At the occasion, Zimbabwean artist Stanley Sibanda stated he had lengthy been impressed by Victoria Falls, the character, wildlife, individuals and place – and revealed a artistic art work that will probably be made right into a poster for the vacation spot. He stated ‘I first came to Victoria Falls as an art student and I have been painting the falls ever since. In my work I have tried to illustrate the core values of this place, to show the balance that is needed between all the elements’.
‘We want this partnership to be inclusive to all stakeholders, to be transparent, accountable and deliver results’ stated the newly appointed partnership director Mr. Nqabutho Moyo. ‘This is an exciting public-private opportunity for us, and we look forward to working with more partners, our members, and other stakeholders.’
Following the launch of the partnership, Mrs Murasiranwa-Hughes additionally introduced a brand new partnership between We Are Victoria Falls and Cape Town Tourism. These two vacation spot administration organizations have agreed to embark on a joint advertising program that cross-promotes the 2 locations alongside the theme of ‘the Ultimate African Adventure’. Working with key airways and personal sector operators, the marketing campaign will probably be launched in 2023 to draw shared vacationer markets to go to each locations.
‘A huge congratulations to We Are Victoria Falls for bringing their vision to life as this is no small feat, and we look forward to collaboratively exploring ways to position and uplift tourism within an African context, by developing ways to inspire travel between our two destinations and then share any learnings and successes with the rest of the continent,’ stated Cape Town Tourism Chief Marketing Executive Leigh Dawber.
Ms Winnie Muchanyuka, CEO of Zimbabwe Tourism Authority added ‘Cape Town and Victoria Falls are two iconic destinations in southern Africa and many tourists have us at the top of their dream bucket-list. This partnership gives us the opportunity to forge a strong relationship’. Mr. Tawanda Gusha, CEO of Airports Company Zimbabwe stated ‘working with our private sector partners to support the connectivity between these two cities is key. We are committed to continuing our successful air services development program and supporting this important route.’
