Creative Director Yoon Ahn Talks Music, NYFW, and Her New Collaboration With Nike — Spotify

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Creative Director Yoon Ahn Talks Music, NYFW, and Her New Collaboration With Nike — Spotify


Nike’s newest AMBUSH collaboration is type meets operate—with a heavy dose of trend blended in. The items have been created by dressmaker Yoon Ahn, the Creative Director of the jewellery, clothes, sneakers, and equipment label AMBUSH.

This isn’t the primary time the seasoned designer has collaborated with the sporting attire large. In 2020, AMBUSH partnered with Nike and the NBA for a ’90s-inspired capsule assortment of basketball attire. Highlights from this new assortment embody Air Force 1s with AMBUSH’s signature exaggerated swoosh, and an outsized soccer jersey turned jacket.

To have fun the collaboration, which debuted at New York Fashion Week, Yoon took over the Spotify Fashion Forward playlist. From Ok-Pop Quintet NewDenims to Atlanta hip-hop duo Outkast, the curation reveals off the Tokyo-based designer’s assorted style and musical inspiration.

For the Record caught up with Yoon to study extra about her love of trend and music.

What sorts of music did you develop up listening to?

I grew up listening to all kinds. I by no means had strict guidelines on a music aesthetic, if that is sensible. But rising up in Seattle did have an affect on me listening to extra indie bands and various rock throughout that interval. Once I moved to Boston, I had so many associates from New York that hip-hop naturally received extra air play wherever I used to be. Then once I moved to Japan, I used to be uncovered to extra J-Pop and Ok-Pop, blended with a wide range of different genres, because of it taking part in at most of the events there.

How do you infuse music into your artistic course of?

Spotify is all the time on on the studio as a approach to set the temper and vibe for the day. I flip to music to get that power and transport me to a selected imaginative headspace whereas designing.

What led you to launch your newest Nike X AMBUSH collaboration throughout NYFW?

We initially kicked off the NITE SPORT (our conceptual activation) final summer time in Tokyo. We introduced town’s totally different scenes collectively beneath one roof to have fun the Air Adjust Force launch and it was an enormous success. We hadn’t seen a celebration like that in ages—the power was by way of the roof. Then we had a neighborhood activation in Mexico City, adopted by the Berlin celebration. It solely made sense to deliver this power to the U.S., and NYFW was an ideal time to align with our upcoming Air Force 1 collab.

What are your greatest sources of inspiration?

Traveling and other people encourage me. The world is only a massive ardour venture made by people, and I really like seeing, studying, and getting power from being a part of this one tiny liveable planet within the infinite galaxy.

What was it like working with Nike to create the AMBUSH SP23 assortment? What have been among the issues that went into the design?

Working with Nike is all the time a enjoyable trip. The group has been tremendous open to many concepts, and with the ability to inform the story collectively has been unbelievable. For the Air Force 1s, I needed to deliver my huge signature tailgate swoosh to make the sneakers look frozen in motion. As for the attire, I used to be impressed by soccer season, so I made a enjoyable hybrid soccer jersey and MA-1 jacket to throw on for cold climate.

Nike is a sporting model—how do you see sport and trend coming collectively?

Sportswear has all the time been a large a part of streetwear and all cultures worldwide, so rising components have existed in trend for some time now. I sit up for extra progressive methods they’ll merge and join individuals by way of trend as a medium.

Check out Yoon’s takeover of the Fashion Forward playlist under:



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