List of Every Netflix Super Bowl Ad (2014-2023)

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List of Every Netflix Super Bowl Ad (2014-2023)


netflix super bowl ads

Netflix has an on and off once more relationship with the Super Bowl, dubbed as the largest sporting occasion of the yr within the United States. It’s a time when firms lay our a fortune for a small little bit of time to promote their services or products. So let’s return and have a look at all of Netflix’s entries since 2014. 

While this checklist isn’t in depth, provided that Netflix hasn’t at all times featured on the Super Bowl (it might be one thing to do with the actual fact a 30-second spot prices upwards of seven million in 2023) there was loads of events the place Netflix has teamed up with one other firm, achieved a common platform advert, a showcase of its upcoming titles or zeroing in on a particular title.


Full List of Netflix Super Bowl Ads Over The Years

2014 – General Platform Ad

Back in 2014, only a yr after it obtained into the content material recreation itself, Netflix advertisements had been primarily used to advertise its slate of licensed content material. In the 30-second spot, they promote many titles which have lengthy departed Netflix, together with Sons of Anarchy, Hugo, Mission Impossible, Thor, Transformers, True Grit, The Walking Dead and The Office.


2015-2016 – No advertisements


2017 – Stranger Things 2

After the success of Stranger Things season 1, large anticipation was rising for Stranger Things season 2.

The 30-second spot gave us some first glimpses of what we’d ultimately see in October later within the yr.

We also needs to point out that Super Bowl LI was closely featured within the documentary Gaga: Five Foot Two, launched in September of 2017. It adopted Lady Gaga’s preparations to make the half-time efficiency occur.


2018 – Cloverfield: Paradox

This advert, undoubtedly, was Netflix’s greatest and most enjoyable Super Bowl advert up to now.

The cause we are saying that’s due to the way it went down. The Cloverfield Paradox was a film that was rumored to be in improvement for some time. Still, it wasn’t till the evening of the Super Bowl that this trailer dropped, revealing it was not solely coming to Netflix however could be out there inside the subsequent few hours.

Although The Cloverfield Paradox turned out to be slammed by critics, the character of this advert was actually thrilling and fully surprising.


2019 – Our Planet: One Team

2019’s Super Bowl advert from Netflix may doubtlessly be the final the streamer ever places out.

This yr’s spot was remarkably smaller than the years earlier, opting to spotlight Netflix’s first actual foray into the character documentary area with David Attenborough’s Our Planet.


2020-2021 – No Ad

Netflix didn’t see a significant Super Bowl advert from Netflix which is able to proceed into 2021. There have been no official causes given and it wasn’t as a result of Netflix advertisements are banned (which is the case on Disney-owned networks).


2022 – Netflix Movie Ad

Despite loads of rumors in 2022 surrounding a possible Stranger Things season 4 trailer, the principle trailer to air early within the recreation was promoting its 2022 film slate which was revealed at the beginning of February 2022.

The trailer is recut of that advert with a selected emphasis on the finish of it on the March 2022 launch of The Adam Project starring Ryan Reynolds.

The recut trailer additionally featured transient glimpses of the next films:

  • Knives Out 2
  • Day Shift
  • The Mother
  • Enola Holmes 2
  • The Gray Man
  • Slumberland
  • You People
  • Me Time
  • The School for Good and Evil

2023 – General Motors + Netflix

Reteaming with Will Ferrell once more, General Motors additionally teamed up with Netflix in 2023 with two advert spots.

The advert, selling GM’s electrical automotive vary, makes use of property from two main Netflix properties together with Squid Game and Army of the Dead. In addition to the advertisements, the announcement got here with a dedication from Netflix. Their press launch states:

“Netflix is becoming a member of the motion and can enhance the presence of EVs in Netflix-produced reveals and movies, the place related, whereas additionally taking steps to allow extra sustainable productions.

As a results of the partnership, Netflix is supporting and educating creators, serving to them to raised perceive how EVs can complement and improve their tales. Over the course of the following yr,  impressed by this partnership, GM EVs will probably be seen in choose Netflix reveals and movies, together with Love is Blind, Queer Eye and Unstable, which is able to characteristic the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively.”

What was your favourite Netflix Super Bowl advert? Let us know within the feedback.

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