AlphaTauri grew to become the newest Formula 1 group to disclose their livery for the 2023 F1 season on Saturday, giving the racing world a have a look at their AT04. The unveiling got here in New York City, throughout Fashion Week, and coincided with the Alpha Tauri clothes line’s Fashion Week present, which additionally befell on Saturday.
Their design includes a white nostril, with a matte-blue end, together with the distinctive blue-and-white Red Bull emblem:
AlphaTauri is the sister group to Red Bull Racing.
The most notable function of the 2023 design is the prominence of purple within the design, from the wheels to the protection halo, in addition to the rear wing:
The purple helps to focus on PKN Orlen, the group’s new Principal Partner.
Just like Red Bull, AlphaTauri unveiled their design for the 2023 season in New York City. In a press release offered to the media, together with SB Nation, Team Principal Franz Tost mentioned the push into the United States market: “As we know, Formula 1 has seen a huge increase in popularity due to the likes of Netflix and social media over the last few years. So, it’s extremely important that we continue to grow in this market, which is why I’m pleased we were able to launch our 2023 livery here today in New York City to show our appreciation to the US audience. Likewise, I think it’s great that AlphaTauri could display their new collection at the event, as this year is the first time they’ll sell their clothing here in America.”
The F1 group teased their new look earlier within the month, sharing a sneak peek of their wheel plates for the 2023 marketing campaign on social media:
AlphaTauri grew to become the fifth group to showcase their livery for the 2023 F1 season, following Haas, Red Bull, Alfa Romeo, and Williams. The remainder of the sphere will share their imaginative and prescient for the upcoming season this week, with McLaren and Aston Martin on Monday, Ferrari on Tuesday — Valentine’s Day, how applicable — Mercedes on Wednesday, and Alpine on Thursday.