With the crypto crash, the Super Bowl is again to beer advertisements

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With the crypto crash, the Super Bowl is again to beer advertisements


Football and beer — need we say more?

Football and beer — want we are saying extra?
Image: Getty Images

Did you take pleasure in final 12 months’s crypto Super Bowl? If so, I’ve some unhealthy information for you. Not as unhealthy as when you obtained a portion of your wage in FTX cryptocurrency final 12 months, however nonetheless a blow to these invested within the business’s success. There can be no crypto advertisements in the course of the Super Bowl on Sunday. However, instead can be much more alcohol.

Ah sure, the extra conventional strategy to ship your cash on a river to nowhere.

FTX had one in all 4 crypto-currency advertisements throughout final 12 months’s Super Bowl. The FTX one featured the right superstar spokesperson — Larry David. Who might presumably be much less assured and extra dismissive about an alternate type of something?

I hope Larry was paid all in money, as a result of that firm is not any extra. The firm filed for chapter, misplaced its naming rights deal on the Miami Heat’s house enviornment, its founder — Samuel Bankman-Fried — has plead not responsible to eight counts of fraud and conspiracy costs, and the corporate is presently threatening to sue politicians in the event that they don’t return Bankman-Fried’s marketing campaign contributions.

According to the Associated Press’ Mae Anderson, there have been just a few offers for cryptocurrency commercials that have been near being accomplished, however nothing went ahead after FTX’s issues hit the information stream.

For the adrenaline junkies out there, fret not. There will likely be a new Caesar’s commercial with JB Smoove and the Manning family as well as advertisements for other sportsbooks. You all will most certainly be represented on Super Bowl Sunday.

Who is making the big ad buys this year?

For the people out there whose vice is liquid, the NFL and Fox very much have you all in mind this year. Per the AP, while Bud Light will get the most airtime of any alcohol company, the official beer of the NFL will not be the only adult beverage advertised. Remy Martin, Heineken, Diageo, and Molson Coors have also purchased ad time.

Because after the fall of FTX we should all be worried about damaging our long-term financial health in such a volatile industry. That money is in a much better place at your local grocery store, Rite Aid, 7-Eleven, liquor store, beverage depot, bar, nightclub, or anywhere alcohol is sold.

Why be stressed while losing large sums of money. Instead, slowly, but happily, fork it over $15 at a time with the only chance of seeing a return on your investment by consuming too much. Then you can see the product that you just invested in leaving your mouth along with your dinner.

As good of a pitchman as Larry David was, he couldn’t save FTX, and as a result, the 2023 Super Bowl may be the first and last “Crypto Bowl.” Oh well, maybe Budweiser will bring back the frogs.

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