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“Music will never be the same,” reads the textual content within the ultimate teaser for Doritos’ Super Bowl business. However, followers have been left asking if Jack Harlow and Missy Elliott can be the identical going into the Super Bowl LVII spot. In the final sneak peek at Doritos’ business, Jack walks down a hallway lined with gold data as Missy trails behind him. “Hey man, come back,” she says whereas holding a bag of Spicy Sweet Chili Doritos. “Let’s go to the studio, man.” Jack refuses. “I gotta do me, Missy,” he says.
“Jack, please listen to Missy Elliott,” a person recognized as a MANAGER says, prompting Missy to show round and ask what we’re all considering: “Who the hell are you?” As the cleaning soap opera strings play, the business cuts to black, with Doritos promising that music will likely be modified come Feb. 12, the day of Super Bowl LVII.
The challenge with Jack’s “love triangle” is that, to date, solely two individuals are concerned (that supervisor doesn’t depend.) However, the third particular person may come from an unlikely place: TikTook. In the weeks main as much as the Super Bowl, Doritos requested followers to do their greatest “triangle-inspired dance,” per AdWeek. The contest’s winner will seemingly seem within the spot when it airs throughout Super Bowl LVII on Feb. 12.
Doritos first revealed that Jack was going to be concerned within the 2023 Super Bowl business by posting a teaser of the “First Class” rapper avoiding the paparazzi to get pleasure from a quiet second in his limo with a bag of Doritos Sweet and Tangy BBQ chips. One of the paps asks, “Is it true about the love triangle?” Jack takes a second to contemplate this earlier than saying, “Maybe.” Jack then takes a chomp of the Doritos. In the second teaser, Missy – within the hallway seen within the ultimate teaser – solutions her telephone. “A collab? You know, I’ve been waiting to collab,” she says. “A love triangle? I don’t know about that.”
For ten years, Doritos invited followers to “Crash the Super Bowl” by creating their very own commercials to air through the Big Game. It allowed fledging creatives a shot on the massive sport, allowed Doritos to get a really feel about what shoppers wish to see within the commercials, and gave viewers some memorable moments through the Super Bowl. Doritos retired the competition after the 2016 Super Bowl, with the winner getting an opportunity to work with Zach Snyder, however revived it through the 2020 pandemic to assist increase morale as folks have been below lockdown.