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On Friday, Jan. 27, the Academy of Motion Picture Arts and Sciences introduced it is conducting a “evaluate of marketing campaign procedures” after Andrea Riseborough’s shock greatest actress nomination for the indie movie “To Leslie.” Although the movie is not talked about immediately within the Academy’s assertion, the evaluate is reportedly in response to the film’s Hollywood-backed grassroots Oscars marketing campaign. In the wake of the information, actor Christina Ricci is asking out the Oscars for being “elitist” in relation to its marketing campaign procedures.
Per Variety, the Academy’s official assertion notes the evaluate is partially a response to the way in which movies are campaigning within the digital age. “It is the Academy’s purpose to make sure that the Awards competitors is carried out in a good and moral method, and we’re dedicated to making sure an inclusive awards course of,” the assertion reads. “We are conducting a evaluate of the marketing campaign procedures round this 12 months’s nominees, to make sure that no tips have been violated, and to tell us whether or not adjustments to the rules could also be wanted in a brand new period of social media and digital communication. We have faith within the integrity of our nomination and voting procedures, and assist real grassroots campaigns for excellent performances.” (POPSUGAR reached out to the Academy for touch upon the evaluate however didn’t obtain a right away response.)
Riseborough was nominated after her Hollywood friends hosted personal screenings of “To Leslie” and campaigned for her by way of social media. Among those that supported the actor are her fellow greatest actress nominee Cate Blanchett, Jane Fonda, Charlize Theron, Kate Winslet, Gwyneth Paltrow, Courteney Cox, Edward Norton, Jennifer Aniston, and Minnie Driver.
In the wake of the announcement, Ricci is condemning the Academy for tainting Riseborough’s status and perpetuating a system that tends to primarily honor movies backed by massive price range, studio-funded award-season campaigns. “Seems hilarious that the ‘shock nomination’ (which means tons of cash wasn’t spent to place this actress) of a legitimately sensible efficiency is being met with an investigation,” she commented on Variety’s Instagram publish concerning the information. “So it is solely the movies and actors that may afford the campaigns that deserve recognition? Feels elitist and unique and admittedly very backward to me.”
Ricci continued, “And I’m positive she had nothing to do with the campaigning. These issues aren’t managed and determined by the actors themselves and but now her nomination can be tainted by this. And if it is taken away disgrace on them.”
After the Oscar nominations have been introduced, Riseborough spoke with Deadline about how shocked she was to listen to her identify referred to as. “I’m astounded,” she stated. “It’s such an surprising ray of sunshine. It was so arduous to imagine it would ever occur as a result of we actually hadn’t been within the working for the rest. Even although we had a variety of assist, the concept it would truly occur appeared so far-off . . . I’m not solely positive how the f*ck this occurred.”
If Riseborough’s nomination is rescinded, her spot within the class won’t get replaced. In the historical past of the Oscars, solely 9 nominations have ever been rescinded.