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More than forty years after Bill Murray, Chevy Chase, Rodney Dangerfield, and Ted Knight made what ESPN as soon as referred to as “perhaps the funniest sports movie ever made,” Michelob Ultra takes Super Bowl viewers again to Caddyshack in its business for 2023. For the spot airing throughout Super Bowl LVII on Feb. 12, Michelob Ultra has recruited a brand new group of members for the Bushwood Country Club: Serena Williams, Succession’s Brian Cox, soccer star Alex Morgan, boxer Canelo Alvarez, and former quarterback-turned-commentator Tony Romo.
In the primary teasers for the Super Bowl advert, Serena channels Chevy’s Ty Webb by utilizing her golf membership like a pool cue. Brian Cox, probably taking over the gruff curmudgeon function of Ted Knight’s Judge Smalls, tees off simply as Kenny Loggins’ “I’m Alright” begins to play. In the teaser that includes Romo, the previous quarterback does his finest to recreate Bill Murray’s Carl Spackler, recreating the “Cinderella-story” scene involving among the nation membership’s flowers. “The crowd is deadly silent,” he says, recreating Murray’s drawl, “Young, Cinderella story happening right in front of our eyes, from a quarterback, ready to become a tournament champion!”
Another teaser reveals Canelo driving a purple beverage golf cart stocked to the brim with Michelob ULTRA, whereas a fourth reveals Alex pouring herself a chilly Michelob ULTRA from the faucet in her bag. Each of the teasers incorporates a QR code that followers can scan. When they do, as a part of Michelob ULTRA’s partnership with Instacart, followers can be taken to a shoppable Michelob ULTRA web page, the place they will refill on Michelob ULTRA for the sport — full with free supply the place out there!
“Anheuser-Busch has a long history of delivering big for fans during the Super Bowl, and this year is no exception,” Anheuser-Busch chief advertising officer Benoit Garbe mentioned in a press launch. “As we’ve been doing for decades, A-B will once again lead the alcohol category with total minutes of in-game creative delivered by our iconic and high-growth brands.”
It seems that Michelob Ultra will proceed its streak of star-studded sports activities spots that occur to reference traditional cult films for the Big Game. In 2022, the model paid tribute to The Big Lebowski in a bowling-themed spot that featured Serena Williams, Alex Morgan, Peyton Manning, Jimmy Butler, Nneka Ogwumike, and Brooks Koepka. Steve Buscemi appeared because the supervisor of the bowling alley, giving Lebowski followers an alternate timeline the place Donny purchased the bowling alley to reside fortunately ever after…with an infinite provide of Michelob ULTRA, Michelob ULTRA Pure Gold, and Michelob ULTRA Organic Seltzer.