My Kind Of Country is a brand new talent-search TV present coming to Apple TV+ this spring. Premiering March 24, the present is about scouring the globe for brand spanking new nation stars, with scouts together with Jimmie Allen, Mickey Guyton, and Orville Peck and appearances from Reese Witherspoon and Kacey Musgraves, who’re additionally government producers on the collection.
My Kind Of Country is billed as “a fresh take on a competition series, breaking down barriers in country music by providing an extraordinary opportunity to diverse and innovative artists from around the world.” It looks as if they’re pointedly leaning towards the white male archetype that has been dominating nation radio lately. How it really works: Allen, Guyton, and Peck will convey a hand-picked workforce of artists to Nashville to sq. off in competitors. Per a press launch, “The competition winner will receive a life-changing prize from Apple Music, receiving unprecedented support and exposure on the platform.”
It’s been a very long time since a actuality singing competitors present yielded an precise pop star, so will probably be fascinating to see whether or not the characters featured right here have any endurance in popular culture.