Mielle Organics has inked a partnership model with Proctor & Gamble. And some customers aren’t excited concerning the street forward.
Mielle Organics Announces Its New Partnership
The model introduced the partnership in early January. And its co-founder Monique Rodriguez shared an announcement with Essence.
For me, I honor those that have come earlier than me and damaged glass ceilings so I can come and shatter glass ceilings. I’m creating and paving a method for many who are coming behind me to don’t what I’ve executed, however in all probability even higher.
Mielle Organics will be a part of P&G’s lengthy checklist of manufacturers which incorporates Gilette, Febreeze, Olay, and extra.
The firm additionally took the time to share a couple of updates on Instagram.
We’ve been collectively on this journey for awhile, so you recognize that my journey with Mielle began from a spot of making the product I wasn’t discovering within the market. We stay endlessly dedicated to growing high quality, efficacious merchandise that deal with the necessity states for our prospects’ hair varieties! Sincerely, The Queen of Hair 💗💗
As nicely as a video replace from Rodriguez herself.
Our CEO @exquisitemo is a trailblazer and is at all times leveling up her sport.
We are so excited to inform ya’ll Mielle has joined P&G Beauty in one other historic boss transfer for black-founded, women-led corporations.
Monique’s purpose has at all times been world enlargement so Mielle can higher serve our professionals and mavericks world wide.
The P&G household helps her to attain this purpose.
“P&G Beauty is a best-in-class organization, and we are excited that this partnership will bring additional resources so that Mielle can continue to serve our incredible customers with rapid innovation and greater reach. Melvin and I will continue to lead Mielle with the focus on excellence, customer
commitment and integrity that have been the core of our brand since day one nearly nine years ago.”Both P&G and Monique & Melvin have every dedicated $10 million to Mielle Cares, a non-profit aimed toward offering assets and assist to advance schooling and financial alternatives in Black and Brown communities.
Consumers And Social Media Users React To The Brand’s Partnership
The model’s partnership comes after its Mielle Organics Rosemary Mint Hair Oil went viral on social media after being promoted by a white TikTookay creator named Alix Earle.
Rodriguez additionally took the time to deal with the shortage of entry to the model’s merchandise since. As nicely as why the partnership with P&G can be helpful transferring ahead.
I can utterly perceive why persons are annoyed due to the shortage of entry to our merchandise. I also can recognize that new customers are actually discovering Mielle, and discovering this superb oil. And actually, that’s the reason this partnership with P&G is so essential.
However, many customers are disagreeing, with most taking to the model’s Instagram feedback to share their ideas. As nicely as their fears.
You offered to P&G so the formulation will change for non textured hair. Like rattling allow us to textured hair individuals have one thing only for us.
Pleaseee by no means promote this firm. I pray that this firm stays a black owned legacy. I adore it a lot 😭💝💝
Carol’s Daughter, Shea Moisture, Honeypot and quite a few others have mentioned the identical factor oh the formulation isn’t altering after which BAM once you use it that shit undoubtedly doesn’t be the identical. I’m good I’m not going to attend till the opposite shoe to drop let me go discover a new firm to provide my cash to trigger this some bulls**t 😒🙄
YOU BETRAYED US
Roommates, what are your ideas about this?