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The benchmark SAG awards ceremony is breaking custom and formally going to stream.
With streaming of each tv and films turning into ever extra the norm, it is no shock that reveals honoring these mediums would inevitably comply with swimsuit. According to a report from IndieWire, the landmark SAG Awards Ceremony has made a collaborative cope with Netflix. The present is ready to transition from broadcast tv to on-line streaming beginning this yr.
To be extra particular, SAG will reside stream its 2023 awards ceremony first on Netflix’s Youtube channel as a preliminary transition to the streaming large. The 2024 awards subsequent yr will make their official debut on Netflix correct. While different awards ceremonies just like the Golden Globes have been making a transfer, albeit extra timidly, in the direction of the streaming medium in an try to attract extra viewers attraction that has waned in recent times, this transfer by SAG is actually essentially the most boastful by far. Netflix is simply now dipping into the reside stream avenue of its portfolio of providers, nonetheless refining the expertise wanted to run that platform successfully. Its first check of the service might be a Chris Rock comedy particular airing on March 4th.
SAG-AFTRA government director Duncan-Crabtree Ireland launched this assertion in response to the group’s new partnership with Netflix.
“We are thrilled to embark on this exciting new partnership with Netflix and we look forward to expanding the global audience for our show…As the only televised awards program exclusively honoring the performances of actors, whose work is admired by millions of fans, the SAG Awards are a unique and cherished part of the entertainment universe.”
Will Streaming Be Enough for Award Shows to Remain Relevant?
With the gradual migration of awards ceremonies like SAG and the Golden Globes to on-line streaming platforms, it begs the query if such a transfer is remotely sufficient to bolster the viewership that such reveals desperately want as of late. The recognition of awards reveals has all however plummeted in recent times for a myriad of causes. From the more and more stale system of the reveals themselves which are merely going out-of-date, to the pandemic, which additionally pumped the breaks on such social gatherings for 2 years, to at least one controversy or one other that appears to methodically occur throughout choose shows, it could appear that awards reveals are legitimately within the “adapt or die” section of their life now.
Polls have been achieved to take the temperature amongst precise audiences to determine why they don’t seem to be tuning in as of late. The solutions once more differ, from “boredom” with custom to wishing for celebrities to depart their politics at residence to at least one controversy, such because the current Golden Globes boycott towards the HFPA. The notorious “Will Smith slap” second on the usually prestigious 2022 Oscars actually did not assist issues both, and the general public response to it was polarizing, to say the least. Either approach, will probably be attention-grabbing to see how and if organizations like SAG can face up to the mounting scrutiny from their audiences and proceed to broadcast awards ceremonies or if the “pomp, fluff and artifice” of such reveals will inevitably fade to black in the future.
The twenty ninth Annual SAG awards will stream reside on Netflix’s Youtube channel on Sunday, February twenty sixth, at 8 PM EST/5 PM PST.
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