emart24 — Korean-based comfort retailer with Korean snacks and freshly made dishes

With the ever-increasing reputation of fast meals and even faster snacks idea from Don Don Donki, it’s solely a matter of time earlier than we’ve bought an identical expertise with a Korean spin. emart24 is exactly that, because it launched its first-ever outlet at Jurong Point on 23 Dec 2022, which was adopted by a second outlet at NEX on 24 Dec 2022.

emart24 is a well-liked comfort retailer model from Korea that’s identified for its reasonably priced meal, drinks, way of life objects and even cosmetics. It was first established in 2014 however has grown to over 5,500 shops everywhere in the nation. This isn’t emart24’s first foray into the Southeast Asian market because it has 33 shops in Malaysia with the primary one being opened in 2021.

As anticipated, emart24 was packed— it didn’t assist that it was sized like one too! Many of the purchasers had been having fun with the freshly made Korean dishes that had been obtainable on the stipulated tables. 

You can get dishes corresponding to Fried Chicken with Pickled Radish (S$14.90/S$27.90) the place you possibly can select between the Original or Sweet & Spicy Yang Nyum. There’s additionally their signature Handmade Corn Dog (S$4.20), which is available in Sausage or Half & Half (Half Cheese, Half Sausage).

Familiar Korean dishes just like the Tteokbokki (S$3.90), Fried Eomuok Fingers (S$2.90) and CUPBAP Rice Bowls (S$5.50) had been additionally current at emart24. As of now, the meals isn’t halal-certified.

Though there was a good choice of Korean snacks at emart24, I can’t assist however suppose how missing it’s as in comparison with Don Don Donki. There additionally wasn’t a lot selection with many of the snacks being some type of chips, cream-filled biscuits or simply biscuits. 

I opted for emart24’s conventional snacks, Ime Icheon Rice Traditional Snacks (S$2) and Jaju Rice Puffs Snack (S$3.50). The former is predicated on the Korean snack yakgwa which is a deep-fried wheat-based hangwa made with honey. It has a pleasant crumbly texture and wasn’t overly candy. The Jaju Rice Puffs Snack is a Korean rice cracker, and it was crispy and had a roasted and actually faint sweetness. Both had been tasty and I may simply see myself munching a packet a day.

For drinks, I had emart24’s Mint Green Tea Latte (S$2) and Plum Hibiscus (S$1.50), and paid an extra S$0.80 for the Iced Cups. There had been additionally different drinks just like the Americano Sweet (S$1.50). You’ve most likely seen this drink on-line or in your Instagram feed and belief me, it’s not well worth the hype. 

For starters, there isn’t a lot in the way in which of constructing your drink— it’s simply the act of pouring liquid right into a cup of ice. It was additionally overly candy! I needed to await my drink to change into diluted because the ice slowly melted, and even then, I nonetheless discovered it too candy.

The marketplace for Korean meals in Singapore is an apparent greenback signal. Hopefully, with upcoming future shops, emart24 can look to think about having a bigger area to slot in much more number of snacks and realise the complete potential of its contemporary Korean meals kiosk.

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Han Kki: Authentic Korean meals at reasonably priced costs nested within the coronary heart of Toa Payoh

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