Music influences each side of tradition—touching model, delicacies, and rather more in between. So relating to gatherings hosted by Spotify Advertising, audio is only one standout characteristic.
Take our Spotify Suppers collection. These eating experiences, which started in 2016, convey collectively executives and model and promoting companions for a multisensory night to recollect. Complete with the very best minds, performances from native artists, and an irresistible menu curated by high cooks, these evenings have develop into a staple of our model and a scorching invitation to look out for.
Setting the desk
Behind every Supper is true intentionality, with our inner group researching the meals and tradition of the area we’re internet hosting in. “The nucleus of Spotify Supper is a bringing together of two things all cultures enjoy as a commonality—great music and great food,” says Alice Smith, Senior Manager in Experiential and Content Production. “It’s something our guests can connect with us over as a brand, and with each other.”
Suppers are distinctive to every market, so Alice’s group has produced every little thing from intimate sit-down dinners with an acoustic artist set (Tom Walker performing in London with a dinner curated by Mark Hix in Tramshed, for instance) to a 700-attendee-strong supper in Las Vegas with pop-up meals stations from acclaimed cooks together with Kwame Onwuachi, Charlene Badman, and Tim Hollingsworth, and with an epic efficiency from Ludacris. “It’s very much a literal sliding scale and the vibe can range from an intimate and exclusive experience to a high-profile, high-energy concert,” Alice says.There’s one fixed: Attendees perceive the connection between the playlist and the palate. Past culinary masters like Top Chef champion Kristin Kish and Junior Bake Off host and pastry chef Ravneet Gill have given For the Record their recommendation for mixing music with any meal. And because the Suppers have stuffed the minds and stomachs of our visitors, they’ve additionally develop into a real staple of our promoting enterprise, celebrating milestones like our development in Southeast Asia.
Mixing all of it collectively
This fall in London, Alice’s group created “The Sensation of Supper,” a tactile tablescape the place visitors might contact completely different substances and meals objects, which became devices for them to play. This in the end culminated in a Supper soundtrack curated by all of the visitors. Food service was finished by the gifted James Cochran, a London-based chef and winner of The Great British Menu, at his 12:51 restaurant in Islington. James, a large music aficionado, has his personal tackle the merging of the meals and music, which he served up on the Spotify Supper: Serving the Senses, the place U.Okay. pop sensation Self Esteem carried out.
“They each have that magical quality—that a particular dish or the first opening beats of a song can immediately evoke a memory,” says James. “Pairing them makes them even more emotion inducing, or helps create long-lasting memories for the future. I always think the best example of this is falling in love—both music and food take on more meaning than they do individually, and the two combined create something truly special.”
When it involves bringing the occasion collectively, Alice notes a number of necessary particulars. “Our attendee list is key—we curate the experience to ensure it’s exclusive and very much a ‘thank you’ for the continued business of our ads clients, and that it’s an opportunity for anyone attending a Supper to physically interact with and experience our brand.”
And then there’s the music. “From the prep playlist to help us bang out the chopping and the getting ready to service, the vibe needs to be a perfect balance of high energy and rhythm to keep us getting through,” says James. “At service, this is where the playlist comes into its own. Again, high energy with hype, but you gotta keep the levels regularized as you don’t want it to aggravate any stressful situations, and also kill the vibe of people enjoying dinner.”
The icing on high
At our current Spotify Supper occasions in Sydney, Australia, Chef Khanh Ong, DJ and proprietor of The George on Collins, served up Yummy Music and Loud Food to the sounds of Aussie homegrown expertise Vera Blue. He then pulled off the feat once more in Melbourne with the unparalleled Vance Joy. Music to Khanh is a staple meant for any second the place he’s working with meals.
“Music and food go hand in hand,” says Khanh. “I have playlists made for when I’m cooking; I have playlists on Spotify for when I’m entertaining, and playlists made for the restaurant. Vibe and atmosphere can make or break a dinner party. I also like to listen to songs I can dance to or scream to when I’m cooking. It’s fun, energetic, and dynamic—just like my food.”
The vitality Khanh and his fellow cooks present is core to the Spotify Supper expertise, which can also be a possibility for the cooks to step out of the kitchen and work together with artists, visitors, and Spotifiers. Khanh was even interviewed by Spotify Regional Head of Sales for AUNZ Adrian Bingham on the Sydney occasion, the place he spoke of his love of all issues meals and music.
“At the heart of Supper is a love of connection; we want to give the opportunity for our ads and sales team and guests to network and have a shared experience—so we create moments and pockets for this to happen,” says Alice.
But Khanh doesn’t restrict himself to just one kind of audio. He’s additionally gotten into podcasts and has began his personal present targeted round meals. “My favorite podcasts are usually true crime or pop culture, although I’ve started my own, called the Feast, with Sarah Davidson. Little topics for entree, deep dives for main, and tidbits for dessert.”