More and extra, individuals of all ages are turning to video podcasts to remain up-to-date on what’s occurring domestically and globally. And in Indonesia, almost one in two Indonesians commonly listens to podcasts, in keeping with the VICE 2022 Indonesia Census. Indonesia additionally ranks within the high 10 nations globally for podcast consumption on Spotify as of November 2022.
So in a fated assembly of the minds, VICE Media Group and Spotify in Southeast Asia are becoming a member of for the duo’s first content material partnership. Together, we produced a collection of 5 Spotify Original Video podcasts that mirror Indonesia’s vibrant and various music, youth, and cultural scenes as a nod to VICE’s 10 million distinctive month-to-month customers there, greater than 86% of whom are between ages 16 and 34.
“VICE is trusted by young audiences to cut through the noise to deliver a distinct perspective on today’s music and culture, as well as what’s coming next,” says Nilesh Zaveri, Managing Director, VICE Media Group APAC. “This exclusive partnership with Spotify represents a significant opportunity to create distinctive video podcast content for Indonesia’s youth, and we look forward to exploring additional opportunities to bring the VICE brand to more audiences, across media platforms, throughout Asia Pacific.”
This collection of 5 Spotify Original Video podcasts, created and produced domestically by VICE Media’s workforce in Jakarta, will embody three every day and two weekly video podcasts. Hosted by among the greatest within the trade, they are going to cowl a myriad of at present’s hottest subjects, comparable to present and rising Indonesian musicians, artists, and film stars; the newest music information and tendencies; and what younger Indonesians consider their nation at present and their place in society.
VICE every day Spotify Original Video podcasts embody:
- The Daily Fix, hosted by Indonesian hip-hop artist Laze, is a music-focused every day fast hit overlaying the newest music information and updates, with a touch of nostalgic moments from Indonesian music that may’t be missed.
- WTF (Wow Ternyata Faktual) showcases real-life factual tales from VICE’s editorial workforce that, irrespective of how seemingly absurd, are all true. The collection is hosted by influencer, singer, and mannequin Sailormoney.
- Soundcheck, hosted by rapper Basboi, is a every day podcast that recommends the most recent Indonesian artists and bands based mostly on numerous subjects and moods. No matter your state of affairs, Soundcheck has a playlist for it.
VICE’s weekly Spotify Original Video podcasts embody:
- Census Nusantara is the place Indonesia’s youth share what they consider the nation they reside in and who they’re as individuals. The video podcast is hosted by content material creator Fathia Izzati and singer Raka Ibrahim.
- Indo-Pop, which is hosted by famend native artist Basboi, is a video podcast that options artists and distinguished figures from Indonesia’s popular culture scene. From indie superstars to film stars, visitors share what impressed their final releases, what their high 5 albums of all time are, and which artists formed them.
“2022 has been an amazing year of growth for us in Indonesia,” notes Carl Zuzarte, Head of Studios for Southeast Asia at Spotify. “We introduced new format innovations such as video podcasts, among others, to further build upon the podcast ecosystem in Indonesia while also expanding on the podcast experience on Spotify. Also, we’re always on the lookout for top content creators to work with to deliver best-in-class content. That’s why we’re excited to partner with VICE Media Group to present this stellar slate of five video podcasts featuring collaborations with Indonesia’s most current and popular cultural creators, artists, and musicians.”
Watch the 5 new video podcasts, accessible solely on Spotify.