Yung Gravy Gets Into The ‘Holiday Vibes’ With His Foot Locker Collab – Hollywood Life

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“One of the commandments of the Gravy Train is to always stay fresh,” Yung Gravy tells HollywoodLife when discussing his new partnership with Foot Locker. “Fresh” is likely one of the facets of the model’s Holiday 2022 marketing campaign, that includes the Foot Locker Holiday House Party. Gravy – who joined fellow musicians Bia and Lunay, together with personalities like Ralph Romeo and Tamara Dhia, for this bashed – lent his naturally cool to the chilly marketing campaign to assist his followers adhere to that commandment. “Foot Locker helps achieve that [freshness], along with another pillar of my philosophy, which is flexing,” he provides.

Flexing and freshness are what Yung Gravy has been about this 12 months. He scored his highest charting single to this point — “Betty (Get Money),” off his 2022 album, Marvelous – including one other Gold certification to his rising record of accomplishments. He continues to develop his Gravy Train on-line – 7 million followers on TikTookay, 2.1 on Instagram – whereas by no means shedding sight of himself. Such dedication to forging one’s path is why Foot Locker enlisted Yung Gravy for the marketing campaign…even when he’s the primary to confess he wasn’t a natural-born sneakerhead.

“I didn’t really get shoes for Christmas growing up, I used to do competitive trick skiing, so I usually got ski gear instead,” says the Minnesota native (who additionally holds Swiss citizenship, courtesy of his father.) Though Gravy grew up with black diamonds and toques, he finally discovered his approach. “I didn’t get into the shoe game until after my days of youth concluded but back in the day,” he tells HL. “I had a nice collection of Lakais and Supras, which were popular at the time.”

To those that see footwear extra for his or her performance than their kind, it’s arduous to see them as one thing to gather. “I didn’t get sneakerhead culture at first either,” says Gravy. “It’s one of those obsessions that builds over time and gets stronger with each new addition. It feels great to look at your full collection and pick out a pair of shoes that’s going to fit your day. It’s also an investment in yourself because shoes retain their value if you treat them right.”

So, for these trying to soar feet-first into the sneakerhead scene, this season can be the best time. And the Foot Locker Holiday House Party marketing campaign is there to assist. “The Foot Locker Holiday Party puts all office parties to shame,” Gravy shares in regards to the expertise. “It was a big, festive house party with more shoes. I haven’t been to a party like that in a minute, so it brought me back to my pre-rapper mentality.”

“My first memory of Foot Locker is at the Apache Mall in Rochester, Minnesota, baby,” he shares together with his trademark swagger. “In middle school, we used to bike there daily to hang around, win free Taco Bell, and do other random activities. My buddy worked at the Foot Locker store, so we had a mandatory stop there each time.”

There are worst methods to spend the vacation season than with new footwear from Foot Locker and a Mexican Pizza meal. For those that may not assume that’s precisely the spirit of those previous few weeks of 2022, Gravy has your again, like a 6’7″ tall Santa Claus.

“I’ve made two Christmas songs that I’d recommend,” Gravy tells HL when requested for some suggestions for a 2022 Holiday Playlist. “‘Flex on Christmas’ and ‘Bought The Plug a Present.’ Both of those slap and I’d recommend ‘Gravy for Pope‘ and ‘Magic‘ too which have some nice holiday vibes to them.”

The Gravy Train could have these on repeat when Foot Locker launches the  Foot Locker Holiday House Party international marketing campaign on Dec. 16. Kicking off in Asia, the celebration will journey the globe over 24 hours, hitting shops in Seoul, Paris, New York, and Los Angeles.

After that, Foot Locker will have fun with its prospects all season lengthy with deliberate in-store celebrations and giveback moments at its shops globally. For extra data, go to www.footlocker.com.