Earlier this week we revealed 2022 Wrapped, our annual marketing campaign that brings creators and followers collectively round a shared love of all issues audio. And to accompany it, we launched Podcaster Wrapped for creators.
Podcaster Wrapped is our solution to acknowledge achievements throughout our podcast creator ecosystem and provide a novel peek into consumer habits and listening tendencies from the previous 12 months. And what a 12 months it was! We had been blown away by the quantity of podcast content material created: It would take you over 1,500 years to hear to each minute of the 25 million+ podcast episodes printed in 2022.
As we glance again in any respect the significant moments that made up 2022—the milestones, large wins, and one-of-a-kind connection that brings creators and followers collectively—it’s clear there’s lots to have a good time.
More for listeners and creators to like
This 12 months, we noticed a greater than 50% improve in podcast consumption. Over half of the billions of hours of content material performed in 2022 was newly printed since January.
Meanwhile, we continued to construct modern instruments that allow podcasters to create, develop, and monetize their content material in new methods. We introduced video podcasts to creators in over 180 markets in order that listeners can get pleasure from a visible complement to content material and creators have a brand new solution to attain and join with their followers. We additionally made it simpler for creators to sound higher with a brand new audio enhancement characteristic, and we expanded our interactivity capabilities by making Q&A and Polls out there to creators around the globe.
Getting to know you
We launched our first-ever Fan Study for podcasters, giving creators insights into fan habits to allow them to make extra knowledgeable selections about the best way to develop their present. Through Fan Study, we discovered issues like followers who observe your podcast will hearken to 4 occasions the variety of episodes, and Gen Z’s podcast discovery is rising at twice the speed of different generations.
We elevated dozens of rising podcasters from around the globe with applications like RADAR Podcasters and Sound Up, which each intention to highlight up-and-coming creators and supply them with help to develop their audiences.
Near and much
And we continued to see that podcasts are actually world. Podcaster Wrapped confirmed us that almost all of podcasts printed are listened to in multiple nation, and we’re seeing spectacular creation progress in Central and South America, particularly Colombia, Argentina, Guatemala, Ecuador, and Costa Rica. These nations noticed a greater than 50% improve in new exhibits created between 2021 and 2022. The high markets by way of exhibits printed are the U.S., Brazil, Mexico, Indonesia, and India.
We love seeing creators develop and hit their strides, and we’ll proceed to construct applications and instruments to assist podcasters of every kind discover success in 2023 and past.