Imagine you’re a school soccer participant. You’ve led your group to a stable season this yr, and are rewarded with a bowl recreation. In the week main as much as the competition, you’re learning movie, and dealing onerous in apply as a result of you realize NFL scouts will in all probability be there watching. Your future might depend upon the way you carry out on this recreation. Then, Cheez-It — sure, the cheese cracker snack model from Kellogg’s — presents you a chance to spend the night time earlier than the sport in a Cheez-It-themed lodge room with “Cheez-It box bedside table lamps, Cheez-It orange and yellow mood lighting, and unbe-cheez-able plush pillows.” [Editor’s note: Groan] Why? So, you possibly can get up “Feelin the Cheeziest” after all!
Four gamers — presumably two from every of the groups taking part within the Cheez-It Bowl (ACC vs. Big 12) and the Cheez-It Citrus Bowl (SEC vs. Big Ten) — can be invited to those rooms forward of their matchups. But it received’t simply be the gamers who get to sleep in these rooms that may make even the cup stacking room from Extreme Makeover: Home Edition embarrassed for the individuals concerned. Nope, just a few fortunate followers will get the chance to spend the night time in duplicate rooms positioned in Camping World Stadium’s endzones!
For the followers, this appears superior. Yeah, sleeping in a room that appears prefer it was designed by a troubled 8-year-old won’t be optimum, however as soon as that nightmare-inducing expertise is over, these followers can have the chance to observe the sport(s) from Cheez-It’s on-field suites. I don’t care what the room appears to be like like, getting to observe a school bowl recreation from on the sector is a chance most followers can’t cross up. Here are the official guidelines for anybody . For the gamers although…
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I don’t learn about you, however earlier than I play an enormous recreation, I’d need to really feel pumped. I’d need to really feel jacked. I’d need to really feel offended, able to destroy anybody in my path. I wouldn’t need to really feel “Cheezy” like somebody who’s imagined to be strolling round with an unlimited, annoying grin on his face able to spew essentially the most cringeworthy dad joke because the final MCU film.
Keep in thoughts, the gamers concerned on this publicity stunt will in all probability be necessary gamers for each groups. This is a NIL deal, so Cheez-It would in all probability need essentially the most marketable gamers from each groups to take part. That’s probably going to be the quarterbacks, star operating backs, or excellent defensive gamers. Those are the fellows you need to be within the zone previous to the sport. They’re the fellows that should pump up the remainder of their group, however as a substitute of approaching the bowl recreation in a standard trend, they’re going to be pressured right into a “Cheezy” room. If I’m a head coach, that may piss me off. Let the gamers strategy maybe the largest recreation of their school careers with a transparent thoughts. Sure, they’ll receives a commission, however there are different methods to advertise your product via gamers with out interfering with their pre-game ritual.
The Cheez-It Bowl is scheduled for Thursday, Dec. 29, at 5:30 pm EST at Camping World Stadium in Orlando. The Cheez-It Citrus Bowl will happen on Monday, Jan. 2, at 1 pm EST in the identical stadium. All I’m saying is don’t count on massive days from the gamers deemed the Cheeziest forward of every matchup. Hopefully, each participant concerned will have the ability to shake off that “Cheezy” feeling earlier than their video games…and the announcers chorus from terrible puns.