Balenciaga’s searching for a scapegoat after the backlash in opposition to its little one BDSM-themed marketing campaign, and that is the actual motive it is suing a advertising company for $25 million … so says a supply near that company.
Sources linked to the controversial picture shoot inform TMZ … the company, North Six, has labored with Balenciaga up to now, however wielded no artistic energy on this explicit photoshoot. Instead, we’re advised its staff solely handled logistics like crew, gear and areas.
More particularly, we’re advised the corporate had completely nothing to do with the set design for the shoot … which featured younger fashions posing in a cluttered workplace with a desk that appeared to have authorized docs concerning a Supreme Court case coping with little one pornography.
Our sources additionally say North Six staffers weren’t current on the time of ultimate staging, however we’re advised the company did rent a third celebration set designer, Nicholas Des Jardins, who was there. He’s additionally listed as a defendant within the lawsuit, however it’s unclear if Balenciaga is straight blaming him for putting the kid porn doc on the desk.
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We’ve reached out to Nicholas for remark … thus far, no phrase again.
Another supply tells us Balenciaga is simply slamming outdoors events like North Six as a solution to deflect destructive consideration from letting this occur. Remember, Kim Kardashian — who’s lengthy partnered with the model — condemned the design home and demanded it takes motion to keep away from this type of scandal sooner or later.
We’re advised many consider there is not any method a model as massive as Balenciaga would not have seen the images earlier than approving the marketing campaign.
As we reported, the posh vogue model sparked outrage and requires a boycott after the advertisements have been launched … displaying kids gripping teddy bears carrying what many noticed as S&M gear.
We’ve additionally contacted Balenciaga for remark, however no phrase again but.