NBC and Peacock wolfed up TV audiences this Thanksgiving. The Macy’s Thanksgiving Day Parade, which aired reside on NBC and was simulcast on Peacock on Thursday, November 22, scored the annual occasion’s highest tally of whole viewers in 5 years, Nielsen’s figures present.
According to Deadline, which reported the Nielsen knowledge, the parade landed a 7.2 score within the 18-to-49 demographic and introduced in 27.7 million viewers together with its digital, streaming, and encore viewers. Furthermore, the parade protection was NBC’s most-watched leisure program of the yr, with 22.3 million viewers, and this yr’s highest-rated NBC leisure program within the 18–49 demo, with a 5.5 score.
Al Roker needed to miss this yr’s parade as he recovered from blood clots in his legs and lungs, marking the primary time in 27 years that the Today meteorologist wasn’t reporting from the parade’s sidelines.
But there was no scarcity of starpower in Herald Square on Thursday morning. Lea Michelle opened the NBC broadcast with the music “Don’t Rain on My Parade,” a music she carried out in Glee and is now belting out within the Broadway revival of Funny Girl. And within the parade’s grand finale, Mariah Carey carried out her hit “All I Want for Christmas Is You” as Santa Claus arrived on the flagship Macy’s location in Manhattan.
The excellent news saved coming for NBC because the day went on Thursday: The Tonight Show Starring Jimmy Fallon garnered 3.4 million viewers and a 0.9 score within the demo that night time, marking one of the best stats in each metrics that the late-night present has gotten in three years. And Late Night With Seth Meyers had its most-watched broadcast in three years on Thursday, with 1.7 million viewers and a 0.9 within the demo.