deadmau5 has inked a take care of CoCo Vodka, a model of onerous coconut water, for his first-ever liquor endorsement.
Attendees of assorted deadmau5 concert events will now have the ability to buy CoCo Vodka merchandise onsite on account of the distinctive partnership, which the model’s co-founder, Mark Convery, known as “surreal.”
Fans have been not too long ago capable of style the brand new merchandise at Colorado’s iconic Red Rocks Ampitheatre, the place deadmau5 hosted a “mau5hop” pop-up throughout his headlining “We Are Friends Tour” cease on November 4th and fifth.
“There is one thing to be mentioned a couple of drink in a can that tastes so good,” deadmau5 mentioned in an announcement shared with EDM.com. “Plus they’re an impartial Canadian enterprise, so I prefer to assist.”
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Jarett Lopez/EDM.com
CoCo Vodka was launched in 2019 by Convery and Av Grewal, who developed the model’s two flagship drinks, “The Perfect Escape” and “The Original Hard Coconut Water.” Along with 5 different merchandise, they’re now accessible in 31 U.S. states and 6 provinces in Canada.
“Partnering with worldwide icon like Joel and the deadmau5 staff is surreal,” Convery mentioned. “Av and I are big deadmau5 followers, and we’ve little question all of the followers will equally take pleasure in CoCo Vodka as a lot as all of us take pleasure in deadmau5’s music.”
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