Louis Vuitton has accomplished the inconceivable — getting two soccer G.O.A.T.s to play good off the pitch … doing so with a pleasant and quiet traditional board sport.
Lionel Messi and Cristiano Ronaldo are each featured in a brand new LV marketing campaign that bought posted/introduced Saturday. It’s a photograph of the 2 of them enjoying chess on high of a Louis Vuitton suitcase … utilizing the signature squares as areas for his or her items.
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The firm described the collab this manner … “Victory is a State of Mind.” They add, “In addition to a protracted custom of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of essentially the most proficient soccer gamers at this time.”
The image was shot by famed photographer Annie Leibovitz … who’s contributed to numerous spreads like this. But, the Messi and Ronaldo one is maybe extra related than ever … the 2022 World Cup is simply someday away, with the primary match scheduled Sunday.
Neither man’s groups — Argentina and Portugal — are enjoying till Tuesday and Thursday of subsequent week, respectively, nevertheless it might show to be their final WC appearances ever. LM has already stated he is bowing out after this, and Ronaldo has additionally recommended he might retire quickly.
With that stated, this coming collectively is known. Unclear whether or not this was a one-off photograph shoot or an indication of a brand new product line they’re each signed to … nevertheless it’s superior both manner.