When Candace Cameron Bure defected from Hallmark to signal on with Great American Family, did she hand over her Queen of Christmas moniker for a much less inclusive, anti-gay marriage pulpit?
In a latest controversial interview, the Hallmark alum defined why she departed from the community the place she had made almost thirty films, to an upstart community known as Great American Family.
What did CCB must say?
The irony is that CCB does work for a division of Hallmark.
Why Did Candace Cameron Bure Leave Hallmark?
On Monday, Deadline reported on an interview that Candace Cameron Bure gave the Wall Street Journal. It was relating to her departure from Hallmark to Great American Family.
First, she defined why she left the feel-good community. “My heart wants to tell stories that have more meaning and purpose and depth behind them.”
Next, she described her determination to depart as a result of she believed that Great American Family was “Christian.”
I knew that the individuals behind Great American Family have been Christians that love the Lord and wished to advertise religion programming and good household leisure.
Finally, she received to the core motive for her departure. She is towards homosexual marriage and believes this transfer to Great American Family will guarantee she gained’t be in a film with a married homosexual couple.
I feel that Great American Family will preserve conventional marriage on the core.
In addition, she shared that she wished to make films that aren’t “off-putting to the unbeliever or someone who shares a different faith.”
Could Great American Family Create Stories With Gay Marriage?
To straight contradict Candace Cameron Bure, Bill Abbott, the previous Hallmark CEO, and now Great American Media’s CEO, hinted that together with a married homosexual couple in a future film just isn’t unimaginable.
It’s actually the yr 2022, so we’re conscious of the developments. There’s no whiteboard that claims, ‘Yes, this’ or ‘No, we’ll by no means go right here.’
Ironically, Bill Abbott has handled this type of controversy earlier than. Abbott left Hallmark in early 2020 after a PR catastrophe like no different.
In December 2019, throughout Hallmark’s busy vacation season, they aired a Zola advert that featured a same-sex marriage.
There have been some complaints from One Million Moms. Therefore, they took it down. This created a common outcry to #BoycottHallmark chaos.
Internally, this was upsetting. There are forged and crew within the Hallmark household who have been deeply offended. In a matter of hours, they realized their mistake, and Hallmark modified their stance.
By mid-January, Abbott was out at Hallmark. It took months earlier than they discovered his substitute, Wonya Lucas who has promised inclusivity.
Candace Cameron Bure shared her ideas concerning the regime change on this similar interview.
It principally is a very totally different community than once I began due to the change of management.
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What Does Hallmark Say About Candace Cameron Bure’s Departure?
In response, Hallmark defended their inclusive tales with the assertion, “We want all viewers to see themselves in our programming and everyone is welcome.”
As for commenting on Candace Cameron Bure, they’ve declined to say something particular about her departure.
However, a cornucopia of podcasters commented on a number of the latest vacation film plot factors that trace at some private digs at CCB. Could this be Hallmark’s refined response?
For instance, CCB’s Fuller House co-star John Brotherton performs “The King of Christmas” within the new Hallmark film, Lights, Camera, Christmas!. For years, Candace Cameron Bure was “The Queen Of Christmas.” Many thought-about this a refined dig.
Moreover, her tv sister, Jodie Sweetin stars within the Christmas Under Wraps sequel that everybody was ready for. This is the primary watched Christmas film in Hallmark historical past. Why wasn’t CCB in it?
Firstly, this sequel was filmed 5 months earlier than Candace Cameron Bure introduced that she was leaving Hallmark for Great American Family. There is little doubt that CCB refused the position then, however took till the primary week of April to announce her stunning departure.
Secondly, within the sequel, entitled A Cozy Christmas Inn, there are references to her character Lauren going to San Francisco for a fellowship, taking an even bigger supply, and never staying within the small city of Garland, Alaska.
Moreover, within the film, the city of Garland just isn’t the identical place it as soon as was. It is now altering to fulfill the calls for of a contemporary world, not in contrast to the Hallmark Channel. Many viewers noticed this as a metaphor for Hallmark’s capacity to vary with the occasions.
CCB Still Works For Division Of Hallmark
There is a few hypocrisy in all of this. Candace Cameron Bure nonetheless pedals Dayspring. Coincidentally, the Hallmark mum or dad firm has owned Dayspring since 1999.
Dayspring even presents a Candace Cameron Bure Collection. They embody day planners and even t-shirts with feel-good phrases like “Love All,” “Be Compassionate,” and “Joy, Love, Peace, Sugar Cookies.”
Therefore, CCB in a way nonetheless works for Hallmark. The similar mum or dad firm that signed her checks for such films as If I Only Had Christmas or her long-running Aurora Teagarden Mystery sequence is signing her Dayspring checks. That appears to contradict her motive for leaving Hallmark within the first place, as this is similar firm.
Candace Cameron Bure’s first GAF film is A Christmas…Present. This premieres on Sunday, November 27, at 8 p.m., Eastern, on Great American Family.
What do you consider Candace Cameron Bure’s motive for leaving Hallmark?
Georgia Makitalo has been a contract author for 14 years. She enjoys writing about Hallmark, Lifetime, GAC, UPtv, and something Austen. In her free time she enjoys touring, mountaineering and researching Pre-Raphaelite artwork.