Next week — for one weekend solely — the Museum of Ice Cream (MOIC) will as soon as once more pop up at Hotel Greystone for a singular co-branded expertise that is equal components pool occasion, ice cream fantasy, and selfie manufacturing facility.
So, what precisely is a museum of ice cream?
According to MOIC enterprise director Telamon Ardavanis, the MOIC was created to resolve the overarching drawback of “human disconnection,” with the premise that ice cream can convey folks collectively in bodily areas and create pleasure.
The MOIC made its debut in New York City in 2016 as a ticketed attraction, with 15 rooms designed to supply friends a candy-themed wonderland stuffed with interactive areas and — in fact — loads of ice cream.
Each location acts as an “experium” — a portmanteau of expertise and museum — in a pink-hued area full with an enormous, sprinkle-filled pool and a pink, palm tree-lined sand bar — simply to call a number of of the selfie-friendly options.
In different phrases: a foodie Instagrammer’s dream.
To date, the MOIC’s official Instagram account has almost 500,000 followers, and when you search #museumoficecream you may discover almost 224,000 posts. Some of them embrace celebrities like Katy Perry, Gwyneth Paltrow, and Kim Kardashian, who’ve all snapped selfies on the MOIC.
Today, the MOIC has places world wide from Austin and Chicago to Singapore and Shanghai, says Ardavanis, however to know what the draw is you merely need to “expertise it for your self.”
The experiential museum’s fourth pop-up in Miami continues to be among the many hottest. When it first launched in 2017, there was such a requirement that the MOIC prolonged the dates a number of instances with a pop-up that lasted six months.
The rooftop of the Hotel Greystone will flip into the Museum of Ice Cream.
Photo courtesy of Hotel Greystone
During the upcoming non permanent pop-up at Hotel Greystone happening November 19-20, the lodge’s picturesque rooftop pool will as soon as once more remodel right into a pink ice cream paradise, providing the model’s traditional design components — however with an adults-only twist, Hotel Greystone managing director and government chef Pawan Pinisetti tells New Times.
“What I actually love this time round my total philosophy of being whimsical and enjoyable with the meals and beverage, mixed with our spirit model companions, is the right pairing,” provides Pinisetti.
That means a pink sand bar the place friends will discover a Blue Bell ice cream cart serving up assorted ice cream flavors, and specialty curated libations from manufacturers like Tito’s vodka (a vodka “float” anybody?) and Frangelico liqueur, in addition to the South Florida debut of MurMur rum, a pink sipping rum.
Tickets are on sale now with two events provided every day. Guests can attend the “Afternoon Escape” happening from 2 to six:30 p.m. for $55 per individual, or the “Sunset Soiree” from 6:30 to 10 p.m., out there for $85 per individual.
When requested if the MOIC would take into account a everlasting Magic City location, Ardavanis was hopeful.
“We attempting to broaden our venue footprint, and Miami is on the high of our checklist,” sums up Ardavanis.
The Museum of Ice Cream Pop-up at Hotel Greystone. Saturday, November 19 and Sunday, November 20 at 1920 Collins Ave., Miami Beach. Tickets value $55 to $85 through linktr.ee/miamipoolparty.