After Radio Mambi got here underneath Univision possession through a 2002 merger with Hispanic Broadcasting Corp., hosts like “Queen of the Night” Martha Flores and Ninoska Pérez Castellón cemented their on-air legacy by giving a voice to Cuban exiles by means of criticism of the Castro regime.
The nostalgic picture of the station melted away for Rodriguez lately as she listened to Radio Mambi drumming up worry in listeners, selling election misinformation, and peddling right-wing conspiracy theories.
The vacuum of rationality on the station was maybe most evident after the January 6, 2021, riots on Capitol Hill. According to a Miami Freedom Project report, the host of the station’s standard En mi Opinión program appeared to counsel on air that the revolt was staged, stating, “I refuse to just accept that any of the people we noticed [on Capitol Hill] are genuinely individuals who help Donald Trump.”
In the months main as much as at this time’s midterm election, incendiary and conspiratorial rhetoric has been widespread on Radio Mambi. One newly employed pundit instructed listeners in May that Democrats had been “creating the border disaster with malevolent, Machiavellian intention to alter the face of the American citizen over the long run and get rid of the white majority that the Democrats detest a lot,” Florida Bulldog reported.
Rodriguez, secretary of the progressive group Florida Grassroots Coalition, says the rhetoric has been disheartening and harmful to any hope of sincere political discourse.
“What’s really sad is that we’ve seen it turn into this manipulation and, to me, a very targeted fear tactic to get Latinos to freak out and be afraid of what this country can become,” Rodriguez tells New Times.
Last 12 months, when reached by New Times for a narrative on Spanish-language media misinformation, station proprietor TelevisaUnivision maintained that its radio information personalities “are held to the identical requirements as Univision News reporters” and that it could examine claims of misinformation purveyed on Radio Mambi.
As the Republican Party consolidates help amongst Hispanic communities in South Florida — partially by pushing the narrative that the Democratic social gathering is dominated by radical communists — Radio Mambi is about to get a top-to-bottom overhaul.
In June 2022, the Latino Media Network (LMN), an organization owned by Stephanie Valencia and Jess Morales Rocketto, introduced it could purchase Radio Mambi together with 17 different stations from TelevisaUnivision for $60 million. The buy consists of stations based mostly in Miami, Los Angeles, New York, Chicago, Texas, and Las Vegas.
Valencia, a former U.S. Department of Commerce worker and voter-outreach director for President Barack Obama, will reportedly maintain a 55 % possession stake within the radio stations. Rocketto, a former Obama marketing campaign chief and onetime information strategist for the AFL-CIO union federation, will maintain a 37 % stake.
In a letter to the Federal Communications Commission opposing the Radio Mambi buyout, Republican lawmakers together with Sen. Marco Rubio and U.S. Rep. Maria Elvira Salazar claimed that the Latino Media Network might “train just about uncontested affect over practically one third of all Hispanics throughout the nation.”
“Far from benign, the proposed sale is the most recent in a collection of strikes by elite progressives determined to claw again help from Hispanic voters, who’ve rightly turned their backs on Democrats and their socialist priorities,” the lawmakers wrote.
The buyout has stirred renewed controversy within the lead-up to the midterm election, with Rep. Salazar telling CBS News final week, “They want to use those 18 radio stations and start peddling socialism to the Hispanics.”
Salazar has criticized the position of Lakestar Finance LLC in funding the deal. The firm is an funding agency tied to hedge fund supervisor George Soros, a distinguished funder of progressive organizations.
Mike Rivero, co-founder of the progressive group Cubanos Pa’lante, welcomes the format change, saying that Radio Mambi has been a constant supply of manipulative programming in South Florida, with reveals pushing Donald Trump’s election fraud claims.
“Things that are blatantly false and that have been disproven time and time again are on the airwaves as if it was breaking news,” says Rivero.
A Brookings Institute assessment discovered that Spanish-speaking voters within the U.S. are particularly susceptible to political misinformation as a result of social media corporations’ Spanish language fact-checking is just not practically as sturdy as their English language fact-checking. Latino residents’ excessive price of use of messaging apps resembling WhatsApp and Telegram additionally lends itself to the unfold of bogus info, in accordance with the assessment.
The institute claims that many Spanish-language media shops, together with radio stations, “provide little to no response to misinformation, permitting conspiracy theories to unfold.”
Although the sale of Radio Mambi might have been a loss to the conservative media ecosystem, Florida International University pupil Alex Franzblau believes Republicans have nonetheless discovered methods to attain political factors on the controversy throughout midterm election season.
“Many of the wealthy Republican donors in Miami haven’t really made much of an effort to counteroffer or attempt to buy the station for themselves… What they can do is create scapegoats and, as always, their perennial villain is anyone they can slander as a communist or socialist,” says Franzblau, who’s an FIU Young Democratic Socialists of America member.
Whether Radio Mambi’s listener base will tune in after the possession change stays to be seen. If the buyout goes by means of and programming modifications play out as anticipated, the 2022 midterm will mark the final main election that Radio Mambi covers as a staunchly conservative station.
“Our company, and these stations, are for our community,” Rocketto stated in saying the buyout. “We believe in the power and reach of radio and it remains a main source of media for a significant number of our community.”
Miguel Rodriguez, chairman of Florida Grassroots Coalition, says Radio Mambi’s AM format will restrict its attain to youthful Miamians.
“They follow the viejitos [older people] and that’s it,” says Miguel Rodriguez, noting he believes Radio Mambi’s worth will diminish over time. “That’s it as a result of, all the brand new generations, we aren’t going to go along with that previous sort of radio.”
Under the cope with Univision, Radio Mambi will not bear programming modifications till the fourth quarter of 2023. But conservative hosts, together with Nelson Rubio and Lourdes Ubieta, have already been leaping ship to radio applications on Americano Media.