Another Sugar Factory American Brasserie is headed to Miami Beach.
Although David Grutman’s Groot Hospitality-owned Firestone Garage closed its three inaugural meals and beverage tenants since opening in September 2021, it’ll quickly welcome the primary new restaurant to the area.
Last week, Las Vegas-born Sugar Factory — extensively often called one in every of America’s most Instagrammable eating places — introduced it’ll open a location on the former Firestone Garage. It would be the twenty seventh Sugar Factory when it opens in early 2023.
Sugar Factory proprietor Charissa Davidovici tells New Times the constructing’s most important restaurant (previously Winker’s Diner) provides the right area to open a second Miami Beach outpost of her Las Vegas-born model. Currently, there’s a Sugar Factory at Aventura Mall. The Ocean Drive location lately closed, with plans to reopen as an idea to-be-named in early 2023. Davidovici is partnering with David Grutman on the situation.
“This location was a chance I couldn’t refuse,” mentioned Davidovici, who approached Grutman when she discovered the constructing was being reconceptualized. “We’re so excited to companion with our good pal David Grutman on this venture and might’t wait for everybody to come back expertise it.”
Davidovici says that the Ocean Drive Sugar Factory has been a South Beach staple for years, however the Firestone constructing was too lovely to cross up. “I like the retro-modern ambiance as a result of it enhances our glamorous Sugar Factory type and provides one thing particular to it.”
She provides that the bigger area allowed her workforce to create one thing on a grander scale.
“Opening Sugar Factory at Firestone provides us a chance to develop to a bigger and extra dynamic location that’s nothing like we’ve ever performed earlier than. It’s a fantastic location with a lot historical past and we’re so excited to have the ability to give the South Florida group a fantastic restaurant the place households can benefit from the pleasure that’s Sugar Factory.”
Davidovici additionally expects to draw extra Miamians with a Sugar Factory on the quieter aspect of South Beach. “This location can have extra of a neighborhood really feel resulting from its proximity to the residential neighborhoods round West Avenue, Alton Road, and the Sunset Harbour neighborhood. It’s centrally positioned, instantly off the freeway, or a brief stroll for a straightforward night time out for dinner with associates or household that differs from the bustling Ocean Drive scene.”
The Sugar Factory area will characteristic various methods to expertise the model’s colourful menu, from a 22-seat bar and huge out of doors patio to a eating room decked out with its signature, Instagrammable décor together with life-size flower partitions, neon art work, and LED screens.
Davidovici says the brand new Miami Beach restaurant will even offer the model’s newest updates: brunch and a late-night menu served seven days every week.
The menu will embrace various new Sugar Factory choices that pay homage to Miami Beach, with Latin American-inspired dishes like Peruvian ceviche and lomo saltado. At the bar, new drinks embrace frozen margaritas, mimosas, and margarita flights made with celebrity-owned tequilas, provides Davidovici.
Of course, all these Instagrammable Sugar Factory desserts might be on the menu together with the “King Kong” sundae, smoking sweet goblets, and rainbow sliders.
Davidovici describes Sugar Factory as an “energetic” place to share meals and recollections. “When you step into Sugar Factory, you’ll discover the thrilling music, neon lights, colourful decor, and our unimaginable employees that can dance together with you to get the occasion began.”
Adjacent to Sugar Factory, Toothfaiy — previously a standalone idea inside Firestone Garage — might be remodeled right into a grab-and-go café with its personal entrance and menu. The area additionally will promote sandwiches, salads, crepes, espresso, sizzling chocolate, frozen sizzling chocolate, iced espresso, home made rainbow doughnuts and pastries, in addition to home made gelato and ice cream. It will even show Sugar Factory’s signature floor-to-ceiling sweet wall with greater than 50 forms of candy treats, together with a number of novelty and bulk sweet just like the model’s personal “Couture Pops.”
“From our Instagrammable décor in each nook to over-the-top menu gadgets, there’s one thing for everybody,” sums up Davidovici. “It’s going to be a Sugar Factory that is simply very best for Miami Beach.”
Sugar Factory. 1575 Alton Rd., Miami Beach; sugarfactory.com. Opening early 2023.