Chloe Wood, Senior Product Designer

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Chloe Wood, Senior Product Designer


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Spotify Design Team

To showcase our band members, every so often we put a Spotifier within the limelight. Today’s headliner is Chloe Wood, Senior Product Designer for Freemium in London. Put in your headphones, hit play, and browse alongside!

Questions & Answers

Why are you a designer?

When I first realised I needed to work within the inventive industries, I had restricted information about what the position truly concerned and initially thought that it was about making issues look fairly. 🙈 

As I began to deepen my information I shortly understood that design was a lot extra than simply transferring pixels on a web page. Today, I see it as an influence that can be utilized in a large number of how to create influence, whether or not it’s by serving to to encourage audiences, making lives less complicated, offering sources of leisure, sharing information or elevating thought-provoking questions that problem us to rethink our views.

Describe your job at Spotify with out utilizing the phrases “design” or “designer.”

My aim’s to grasp what prospects want and what they discover tough when utilizing Spotify. Next, I take these insights and work with different gifted crew members to provide you with concepts as to how we might enhance the expertise. 

After launching an enchancment, we evaluate the information and test again in with prospects to grasp whether or not we’ve resolved the problem. If not, we repeat the method and make additional enhancements.

Show us an image of your desk, and clarify why it seems to be the way it does.

  1. MacBook Pro, keyboard and mouse So I made an error when organising my dwelling workplace, I believed I might get away with designing with simply my laptop computer display, seems I used to be VERY improper and a second display would have been helpful. I even have a wi-fi keyboard and mac mouse.

  2. Ikea workplace chair You could sense a theme right here however once I first began working from dwelling I attempted to make do with objects I already had and labored from my kitchen desk. I received SUCH dangerous backache from doing this! After getting this Ikea chair all my again woes have gone, it’s tremendous cozy and tremendous supportive.

  3. Plants!! 🙏 I’ve turn into slightly obsessive about vegetation since I began working from dwelling. Last yr, I believe I had about 10 and now I’ve properly over 30. I needed to pop one on my desk as I’m working out of locations to place them.

  4. Felt material makeshift mousepad I purchased an offcut of thick felt which makes the proper mouse pad. It’s giant, so my mouse doesn’t always fall off the sting of the mat.

  5. Post-it notes I’m a large fan of a to-do checklist, it actually helps me heart my ideas on excellent jobs I’ve left to do. I have a tendency to rearrange them right into a backlog every morning in order that I’ve my day deliberate out.

  6. Disco gentle Required for that Friday feeling. 💃

Tell us a couple of time you beat an intimidating design problem.

I’ve confronted so many fascinating challenges throughout my profession, nevertheless the one I generally see crop up is misalignment. If I might return and provides myself one tip, it’s to verify everybody’s aligned firstly because it saves a lot time in the long term.

One mission that suffered from misalignment was the time I labored on an integration with a associate based mostly in Japan. Not solely was it tough having an 8 hour time distinction however culturally the best way that we labored was VERY totally different.

Instead of aligning on the issue on day 1, the UK crew took the lead and introduced again our answer which was an extension of the European web site. Understandably this acquired heavy criticism as the web site design was non-typical for the Japanese market. Japanese web sites are typically extraordinarily text-heavy, detailing the specifics of a service versus western web sites which are inclined to characteristic a lot much less textual content.

From then on, we realized to lean on our companions and their experience. We would test in frequently to get their ideas and ship again fast mocks to test to see if we understood their suggestion accurately. By switching to a extremely collaborative approach of working we have been capable of iron out our misalignments and improve our velocity.

Name three non-designers you’re feeling impressed by when designing.

Simon Sinek

I discovered Simon Sinek’s speak “How great leaders inspire action” tremendous helpful for the work that I do. He talks concerning the thought of defining your “why” so that you could perceive your objective, your perception and most significantly why prospects would care concerning the service you present. When I’m battling a mission or understanding the place I wish to be with my profession I ask the query “why” in order that I can get again on observe.

Tim Walker

I received to see Tim Walker’s images exhibition Wonderful Things on the V&A a number of years again and was fully impressed by his bigger than life works. Instead of taking customary portraits, Walker builds an underlying narrative to assist audiences join and establish with the sitter. “When you’re taking a portrait of someone you’re dabbling with their identity — it’s not like a fantasy — and I think that’s a very tender, vulnerable thing.”

Everyday objects

I get a whole lot of inspiration from on a regular basis objects round me reminiscent of work, trinkets, previous guide covers and many others. There are so many lovely objects on the market that may ignite our imaginations and assist us to create one thing fully new.

What would your self-portrait appear to be?

Any closing shout-outs or stuff you’d wish to share?

Massive thanks to all the stunning people which have given me assist and steering over time! I wouldn’t be doing what I do right this moment with out you all. 💕

Also, If anybody’s , be at liberty to take a look at my stitching and images Instagram accounts the place I share issues I’ve made in my spare time. Also, try my amazingly gifted husband who taught me find out how to take pictures.

Credits

Spotify Design Team

We’re a cross-disciplinary crew of people that like to create nice experiences and make significant connections between listeners and creators.

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