It’s not unusual for artists to launch vinyl exclusives, as Alison Wonderland did with “Down the Line” on the vinyl of her newest album, Loner. Luckily, the one is now out there on DSPs and is out at present with a brand new music video.
The official video for the observe follows the misadventures of a trio of motivational audio system – acolytes of a fictional “Down The Line” motion, helmed by Alison – as they attempt to encourage a lackluster crowd. It was directed by Alison’s frequent collaborator, Prad Sen (The Avalanches), and produced by Fiona Dunn.
“We need the dark times in order to get to the light,” explains Alison Wonderland. “We need that experience to know that it’s going to be okay one day. The track is me acknowledging that I was alone during a difficult time but knew that I was going to get through it and be okay, down the line. We’re all going through a dark time right now, and sometimes we need to be reminded that it’s going to be okay. No matter what happens, we will be okay.”
Watch the video beneath.
Photo by Simoly G