How Spotify, Anchor, and Queer-Owned Plant Store Savereign Are Bringing LGBTQIA+ Stories to the Podcasting Mic — Spotify

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How Spotify, Anchor, and Queer-Owned Plant Store Savereign Are Bringing LGBTQIA+ Stories to the Podcasting Mic — Spotify


Photo credit score: Will Crooks

Greenville-based Savereign is greater than a plant retailer in South Carolina. There’s loads of potted and hanging greenery on the market, however the house additionally doubles as a group gathering place, with tables and chairs for coworking and a snug sofa to lounge on. The storefront was developed with a number of intention by its proprietor, AJ, a queer Filipino-American who needs all people to really feel welcomed and liked.   

AJ moved to Greenville from Chicago with an ex-partner, however remained there following the breakup. “As I was starting my business and getting to know the community, I started to make individual connections with all these beautiful people who didn’t feel seen or heard at all,” AJ informed For the Record. “The universe gifted me with a loud freaking voice. I felt there was a gap in queer representation, in people who were up and out and could speak up and stand up, in my area. So I decided to stay.”

He additionally got down to convey the group collectively by means of digital areas in addition to his bodily retailer. He began interviewing the individuals who made up his group, and in 2020, he created a podcast to spotlight these people utilizing Spotify’s podcasting instrument, Anchor

“It’s very DIY. I’m not the most digitally inclined human. It was great to run into Anchor because it allows you to do everything all at once and it’s very intuitive and easy. It allowed me to just be able to go and not think about having to get equipment and materials.” 

Although podcasting is more and more accessible, discovering time and house to report, buying gear, and creating modifying abilities continues to be an concerned course of that may be much more unattainable for people with marginalized identities. So Spotify and Anchor’s newest podcasting initiative, Making Space, helps elevate underrepresented voices by creating accessible podcasting areas throughout the LGBTQIA+ group. Through this system, we’re setting queer companies up with the instruments and sources they should make podcasts. Savereign is the primary cease. 

As the inaugural Making Space participant, AJ will obtain a complete podcast instrument equipment that features a microphone, recording gear, and academic sources—successfully giving him every part wanted to create his personal in-house recording studio at Savereign. Other creators in his group will even be capable of entry this house free of charge to start recording their very own reveals. 

“I’m so excited because it’s all the things I didn’t know I could ever have or use,” stated AJ. “Now we’ve got mics, a mixer board thing—there’s one or two other podcasters that I know here and they’re like, this is crazy and this is perfect. I’m excited to learn how to use that gear and record with them.” 

For AJ, bringing this studio to the group is a pure transition as he’s already been utilizing Savereign’s Instagram to amplify native companies and creators. 

“I see my work in retail as an art form,” defined AJ. “It’s something that is going to be seen and something that has the capacity to change perspectives. So for my ‘marketing,’ I wanted it to be personal to me. So you’ll see shots of me in there, but it’s mostly people within the community: people with businesses, queer individuals who are also making their mark here, and leaders. I wanted to get those people to also be seen through whatever form of voice or visuals I have on me. I’m one of those people who when I’m on the up, want to raise up everyone else around me because I wouldn’t be where I am without a lot of the people you see on my Instagram.”

Spotify is at all times searching for methods to assist nurture new and rising voices, and Making Space is an instance of how we’re making podcasting doable for anybody, anyplace. By making professional-quality podcast gear extra accessible throughout group areas, we can provide creators a protected, inclusive place to have their voices heard, and might help drive a extra various podcaster ecosystem. 

“The concept of ‘making space’ is to barrel down a lot of walls that are put up for a lot of us who are ‘different’” says AJ. “It allows us to make room for everyone who is making a difference and everyone who wants to cheer on those who are making a difference. The store’s intention from the beginning has always been a space for people to come in, to breathe in some fresh freaking air, and to feel at peace. And to feel loved. That’s what I feel whenever I’m around plants and it’s what got me into them. Taking care of plants allowed me to love myself. It gave me calmness; it gave me natural positive energy. That’s what I wanted for people. And that’s why I stayed. And that’s why we’re here.”



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