From the beginning, we’ve had large plans for our partnership with FC Barcelona. We need to create a platform for artists that faucets into the membership’s large international fan base. In order a part of FC Barcelona’s El Clásico showdown this previous Sunday—one of the crucial iconic occasions in all of sport—we teamed up with Drake and FC Barcelona to create a limited-edition package.
Emblazoned with the signature OVO owl emblem, the shirts reaffirm our dedication to bringing the worlds of music and soccer collectively.
“Our alliance with Spotify goes past a mere industrial relationship. It’s a strategic relationship by way of which we search to deliver collectively two worlds that may arouse emotion, specifically music and soccer,” mentioned Juli Guiu, Vice President for the advertising and marketing space of FC Barcelona. “This initiative is one other instance of this want and the revolutionary spirit of our collaboration.
“For the primary time in our historical past, we’re changing the title of our fundamental sponsor on the entrance of the jersey with an internationally acclaimed artist, Drake. This initiative exhibits our potential to change into a novel platform to supply experiences that assist deliver us nearer to our followers whereas reaching out to new audiences world wide.”
Drake had the respect of unboxing the primary shirt, which options the quantity 50 on the again as a result of the worldwide famous person can also be celebrating an necessary milestone: He’s the primary artist to have his tracks streamed 50 billion instances on Spotify.
As October’s Very Personal, there was no higher match for Drake to debut the shirt than at this October’s El Clásico. To rejoice Drake and his affect on music, the boys’s squad wore the shirts on Sunday once they stepped onto the pitch. And earlier than the match, they even warmed up in coaching jerseys with “50” on the again.