The full visible world of Our Generation—encompassing stills, video, artist portraits, and advertising and marketing belongings—was delivered to life with the assistance of illustrator Eliza Williams, who additionally designs the duvet artwork for the Our Generation playlist, alongside a crew of younger creatives.
For the Record caught up with Eliza on the occasion to listen to extra about her expertise.
What’s it like seeing your work delivered to life right here on the Our Generation exhibition?
Weird. It looks like I’m strolling into my mind, principally. It’s actually unusual to see all the pieces in 4D and see all of the completely different textures and colours and the way different individuals are interacting with it and the way it’s making different individuals really feel. I feel that’s actually cool. When I make digital stuff, I don’t get to see how a lot individuals find it irresistible, however it’s so good to see. It’s so good that they love the playlist as a lot as I do.
What are among the components of Our Generation that you just needed to depict within the cowl artwork?
Our Gen could be very intertwined with my private work and could be very near my coronary heart. I actually needed to verify it reveals all of the completely different sounds and voices and genres on the playlist. That’s what actually conjures up the playlist artwork and the look of it and the texture of it. I need the playlist to look how we as listeners really feel after we take heed to the music, with the feelings and all the pieces.
Tell us a bit about your journey into artwork.
I’ve at all times created, ever since I used to be slightly child. I used to like making issues once I was little, after which I studied communication design and I truly simply fell into doing illustration. I didn’t assume I used to be ever going to pursue that as a profession purpose. I’d at all times do it for enjoyable, however I by no means thought I’d be capable of make this the one factor I do. It’s stunning!
But I’ve actually favored doing this, so I hope I get to do extra occasion stuff going ahead. I wish to transfer into extra bodily, tangible issues like prints and vinyl. I simply did a vinyl with Eloise, which was actually enjoyable, stuffed with pictures after which layered artwork. And animated video—I’d like to combine that in as nicely. I’d like to dive deeper into my work and construct characters.
How would you describe your inventive fashion? How about your style in music?
I feel my artwork fashion could be very playful and it’s actually true to my internal baby. I feel that’s the place all my inspiration comes from—attempting to be utterly myself. And not my grownup self—the enjoyable model of myself! And then I feel, actually, my artwork could be very impressed by music as nicely. I don’t assume I’ve a selected fashion that I take heed to. I’m very open to listening to completely different stuff. Most of my work could be very impressed by outdated music, just like the 70s, 80s. I like 70s disco. It’s so enjoyable. And then a bunch of latest artists whom I like as nicely, like Alice Phoebe Lou, Laufey—younger artists who’ve a really distinct voice and magnificence.
Who or what are your best inventive influences?
I’ve at all times beloved this unimaginable Melbourne artist named Mirka Mora. And Yayoi Kusama—I like her work. She’s so sick. And then something childhood associated, outdated cartoons, films. The Wild Thornberrys—I used to actually assume I used to be Eliza Thornberry once I was little. Anything child associated. I nonetheless reference the childhood issues I beloved and grew up with.
What has it been wish to work with Spotify?
I actually beloved working with Our Generation and with Spotify. I really feel that I’ve been actually blessed with with the ability to be absolutely artistic and have a lot flexibility with what I’ve been in a position to do throughout this mission. It’s been so thrilling seeing all of the completely different artists I’ve gotten to work with—whom I take heed to myself—after which collaborate with so many great creatives as nicely. Even on earlier campaigns—Andy Baker, I’ve appeared as much as him for ages, in order that was insane to have the ability to work with him. And then, yeah, clearly Sasha Hilton (artwork director) and Saskia Martindale (prop maker). They’re unimaginable. It’s a dream to work with different creators and really feel so collaborative.
Stream Our Generation under.