May marks Asian & Pacific Islander Heritage Month (APIHM), and Spotify is utilizing this second to proceed to help Asian and Pacific Islander illustration on our platform. Under the theme “Rising. Together,” Spotify is celebrating the richness of the complete Asian diaspora and the individuality of every tradition. The marketing campaign additionally shines a highlight on up-and-coming artists, significantly Southeast Asians, South Asians, and Pacific Islanders.
A hub of proficient creators
Year-round, we rejoice the work of those creators by means of our Asian & Pacific Islander vacation spot on Spotify. In May, the hub will likely be refreshed with new content material for listeners. Fans in search of music can try Jasmine, our playlist that includes Asian artists from all over the world. For podcast lovers, a brand new part will spotlight exhibits and episodes from Asian and Pacific Islander creators.
A golden future
Last yr, we partnered with Gold House, the premier nonprofit collective of Asian and Pacific Islander (API) leaders, to launch Gold House Futures. This initiative helps advance rising API creatives by means of investments with distinguished companions, skill-building for profitable management, and world-class mentoring.
During APIHM, we’ll promote artists who’re part of Gold House Futures with a takeover in New York City’s Times Square. We’ll additionally introduce the brand new class of Spotify Futures artists on the Gold House’s Gold Gala on May sixth, together with Rhea Raj, Alex Porat, and Mad Tsai. These artists all have new Spotify Singles releasing on May nineteenth.
“As a global music platform, Spotify has always been committed to nurturing and amplifying new voices from every corner of the world,” stated Sulinna Ong, Spotify Music’s Global Head of Editorial. “With the launch of our next Futures Music Guild cohort, we are proud to continue this mission by uplifting Mad Tsai, Alex Porat and Rhea Raj, three rising API artists everyone should have on their playlists. Together with our partners at Gold House, we look forward to empowering a new generation of API talent to audiences around the world.”
This month presents an opportunity to highlight API creators, however the on-platform Asian & Pacific Islander hub will likely be up to date all year long to constantly amplify the work of those proficient artists and podcasters. It’s the right place to listen to the uplifting and distinctive voices and storytellers from the API group.
Visit the Asian & Pacific Islander hub for refreshed playlists and new podcast content material from API creators.