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What do you get if you convey seven artists from nations throughout North Africa to London to collaborate? In our case, the reply is a brand new drill-inspired hit, “Ya Salam.” But the observe is greater than a catchy beat that includes clean rap flows and a gospel choir: At its core, the music represents the tradition of the Maghreb diaspora communities.
This manufacturing, created in partnership with Spotify’s Noteable studio, is about empowering the subsequent era of creators, particularly the impartial artists who make up the music business in North Africa. “Music in our region is currently living in one of its most exciting eras; it is getting exported and connecting with new fans beyond borders like never before,” shared Naoufal El Amrani, Senior Artist & Label Partnerships Manager for Maghreb. “With our global reach and commitment to helping artists grow their fan bases, we wanted to invest our resources into ‘Ya Salam’ to bring these diverse and incredible creators together in one space to make magic.”
Collaboration will solely nurture the subsequent era of creators and open new alternatives for them. “There is North African representation in U.K. music, but not as much as there should be,” shared Algerian-born, London-based singer-songwriter Miraa May. “So whenever there are other people who are trying to do the same thing [that I want to do], I immediately flock to them.”
Listeners will hear the voices and influences of Miraa May together with Flomine, Smallx, Ard Adz, YP, BLESSED, and Sybka featured all through the music, which merges Moroccan sounds with U.Okay. drill and gospel sounds.
“Collaboration is more than just music,” defined YP, who hails from the U.S. however has dad and mom of Moroccan and Filipino descent. “It’s something that we want to instill in the next generation, and the generation after.”
Hear from the artist themselves within the video beneath.
Want extra hits like “Ya Salam”? Check out our Hot Hit Maghreb playlist.