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From our first publish on Spotify’s IPO to our latest protection of Stream On, For the Record has shared with you lots of the impactful moments which have resonated at Spotify—and in addition throughout tradition extra broadly. We’ve had the privilege of introducing you to main firm information like Spotify’s foray into podcasting, annual Wrapped marketing campaign, launch in 80+ extra markets all over the world, and partnership with FC Barcelona, but additionally of highlighting a number of the names, occasions, and tendencies shaping the world of audio.
Spotify has at all times had a singular story to inform, and our ambition is to share it with you in our personal phrases wherever you’re. For the Record, together with our podcasts and social handles, unfurls the story of Spotify each single day for our most essential viewers: you.
So in celebration of 5 years of For the Record, we’re highlighting a few of our favourite tales that seize the spirit of streaming worldwide and inform Spotify’s story.
2018
More Than Magic: Behind Our 2018 Songs of Summer Predictions
By now, our annual Song of Summer predictions and outcomes are a Spotify and For the Record staple. The first time we launched our SOS predictions, they foreshadowed a summer time like no different—the summer time of Scorpion. (“Kiki, do you love me,” anybody?)
Mexico City Is Now the World’s Music-Streaming Mecca
Spotify for Artists instruments assist musicians discover their fan bases in surprising locations. Mexico City is a hub like no different for meals and tradition, and because it seems, for streaming too.
What Lady Gaga’s ‘Shallow’ Says About ‘A Star is Born’ and Music Itself
Spotify makes and displays tradition, and our customers like to see patterns in what they and the world are streaming—exemplified on this dive into the songs from the film’s previous iterations.
2019
Astrologer Chani Nicholas Shares How Music Matches Your Horoscope
Speaking of cultural cues, 2019 kicked off a lot of astrology-related podcasts on Spotify, with Horoscope Today, Astrology Club, and many extra. Completing the roundup had been our Cosmic Playlists for every star signal that astrologer Chani Nicholas helped curate.
How to Download and Listen to Music and Podcasts Offline and On the Go
One of the advantages of Spotify Premium is the flexibility to obtain music for later, whether or not which means heading to the airport or driving into the wilderness. Let this story function your information(guide).
5 Questions (and Answers) with Gautam Talwar, Managing Director, Spotify Southeast Asia
Southeast Asia is likely one of the quickest rising and most numerous music markets on the planet. We interviewed Gautam Talwar, our Managing Director of Southeast Asia, to study extra in regards to the variations in music tastes and streaming habits all through the area, in addition to the alternatives forward.
2020
Spotify Has the Pawfect Playlist for You and Your Pet
Spotify’s universally beloved Pets Playlist marketing campaign enabled pet house owners to create a customized playlist for his or her furry—or scaly—buddies by coming into their pets’ attributes right into a customized Spotify microsite. We additionally debuted analysis exhibiting that enjoying music calms your pet if you go away the home.
The Challenges and Opportunities in Transforming the ‘Song Exploder’ Podcast Into a Netflix Show
Thanks to streaming, it’s commonplace for media to maneuver in lots of instructions, with motion pictures and TV reveals inspiring accompanying podcasts and beloved podcasts like Song Exploder reimagined as visible sequence.
Jerusalema, the Limpopo House Track That Got the World Dancing
We seen that followers’ streaming habits—and their social media use—modified in the course of the period of social distancing. “Jerusalema,” which debuted in South Africa and rapidly turned a viral dance development, additionally went world on Spotify as followers craved to listen to the catchy music some extra.
2021
Nontraditional Hack Week Projects Pave Way for Innovation and Accessibility at Spotify
Spotify’s annual Hack Week allows our staff to discover their creativity and curiosity by taking a break from their on a regular basis work to hack on one thing they’re excited or obsessed with. Each yr’s Hack Week has a broad, inspiring theme, and 2021’s “Making Space” enabled some members of our R&D crew to analyze and reinvent their very own methods of working.
Podcasting Serves as a Private, Intimate, and Empathic Medium for Previously Closeted Conversations
With instruments like Spotify for Artists and applications like Sound Up, podcasting is changing into extra accessible to first-time podcasters and people from traditionally underrepresented teams. Each day, creators are importing to Spotify new reveals on matters which can be significant to them and discovering a rising viewers able to pay attention.
Meet the Team Behind Frequency, Spotify’s Celebration of Black Culture, Creativity, and Community
Spotify is dedicated to utilizing our platform to foster racial justice and fairness and carry up underserved voices. The creation of Frequency allows us to have much more impactful and significant year-round programming by and for members of the Black group.
2022
Listen Like Basquiat: New Exhibit Helps Fans Discover The Musical Influences of the Famed Painter
Our For the Record, Mic Check, and Discover This podcasts and @SpotifyNews socials inform Spotify’s story through totally different codecs and lenses. We had been in a position to go behind the scenes on the NYC Jean-Michel Basquiat: King Pleasure exhibit to uncover the musical influences of one of many twentieth century’s most influential artists, meet Basquiat’s sisters, and study extra in regards to the creation of the exhibit.
The State of Indie Music According to Spotify’s Editors
Groups of Spotify editors from all over the world make up our Global Curation Groups, or GCGs. We introduce you to a few of those that are within the know on the music and expertise popping out of a selected style and the way they curate a few of our hottest editorial playlists.
The Encanto soundtrack with “We Don’t Talk About Bruno” hit mother and father and kids alike—and their streaming on Spotify proved it. We spoke to the movie’s composer, Germaine Franco, about her position on this love letter to the music of Colombia and the ability of media to move viewers and listeners to new cultures.
2023
GLOW Artist Villano Antillano Finds Power in Community, Authenticity, and Being Fearless
Earlier this yr, we launched GLOW, a brand new world music program celebrating and amplifying LGBTQIA+ artists and creators. It’s our newest initiative to assist folks of this traditionally marginalized group of voices and reassert our dedication to fairness in audio. Get to know GLOW artist Villano Antillano in addition to Arlo Parks, LUDMILLA, Bruses, and Pabllo Vittar.
Spotify’s Guide to the Best New Artists of 2023
For the previous seven years, Spotify has performed host to an annual celebration of the perfect rising stars within the sport who’ve realized their goals of receiving a coveted and well-earned nomination for Best New Artist. This yr, we launched a complete information of all of the artists, together with their Spotify Singles, and that includes our particular Mic Check episode.
Spotify Debuts a New AI DJ, Right in Your Pocket
Our followers love personalization as a lot as we do—simply consider fan-favorite playlists like Discover Weekly, or our annual Wrapped marketing campaign. We just lately added to our personalization capabilities by harnessing the ability of AI in a wholly new approach. DJ is a customized AI information that is aware of you and your music style so nicely that it could select what to play for you. If you haven’t tried it out but, take this chance to find out how proper right here on For the Record.
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