Ghanaian creators are having a second on Spotify. For each stream in Ghana of a neighborhood artist, there are six extra streams in markets around the globe. Examples embrace singer, rapper, and Spotify RADAR artist Black Sherif, whose hip-hop and reggae blends are discovering new listeners in Nigeria and the U.Ok.; and Atlanta-based singer-songwriter-engineeer-producer Amaarae, who has just lately seen her music soar to new heights in Chile, India, and Mexico.
EQUAL artists Moliy and Gyakie and Fresh Finds artist Kofee Bean, amongst numerous others, are seeing listeners in markets just like the U.S., Germany, the Netherlands, Canada, and France. And there’s much more on the podcast facet, as Sincerely Accra, a Ghanaian podcast, was named certainly one of 13 African podcasts to obtain a share of Spotify’s $100,000 African podcast funding final 12 months.
This week, we elevated our ongoing dedication to artists and creators throughout Africa by way of a donation to Vibrate Space from our Creator Equity Fund. Vibrate Space, operated by Surf Ghana in Accra, is a group recording studio and music enterprise program that gives training and mentorship for younger Ghanaian artists to allow them to create, join, and collaborate. Over the previous six months, Vibrate has registered greater than 200 studio bookings and hosted many extra creators for occasions and courses.
We first partnered with Vibrate in September 2022 with a donation that assisted within the launch of the studio. Now, to assist Vibrate obtain its sturdy plans to additional help the inventive economic system in Ghana, we’re making a further donation from the fund.
At an occasion at Surf Ghana, Spotify’s Global Head of Artist and Audience Partnerships, Joe Hadley, shared the information. “Spotify is proud to continue our efforts to support and uplift creatives with our Creator Equity Fund. I’m excited to share that from that fund, we’re announcing a donation to the Vibrate Space in Accra, Ghana,” he mentioned to a room stuffed with African artists in addition to the Vibrate workforce. “They have been incredible partners to us, continually pouring into the local community and creating a space where artists can come together to grow creatively. We’re looking forward to hearing the music, stories, and success that will come out of Vibrate.”