First Look: Behind the Co-op Cycles REV line of Kids’ Bikes

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“Gosh, he’s growing up so fast.”

I can’t assist however suppose in clichés as I watch my 6-year-old pedaling up the dust path. I let him set the tempo as we experience over small rocks and dodge larger ones on the Marshall Mesa bike path close to our Boulder, Colorado, dwelling. As the path steepens, Charlie twists his shifter to his best gear and rises to face on the platform pedals, wobbling barely because the extra-wide tires bump over a slab of sandstone. A couple of minutes later, respiratory arduous on the hill’s crest, he pauses a second to show and grin at me.

It looks like solely yesterday that my son was driving the identical path (although a a lot smoother part) on his stability bike, toddling alongside, often mustering sufficient braveness to select his ft from the bottom and glide. Soon he had graduated to pedals and was driving laps (and sure, skinning his knees) in our cul-de-sac on an orange two-wheeler. Now, watching him race downhill on his geared 20-inch bike, I do know to savor the second. It would be the blink of an eye fixed earlier than he’ll measurement up once more, pedaling a 24-incher and cruising much more confidently.

The Co-op Cycles design staff had customers like Charlie (and biking mother and father like me) in thoughts when creating its line of REV youngsters bikes, which vary from 12-inch stability bikes to 24-inch geared rides. The assortment provides 9 youngsters’ bikes for each rider at each stage, from these studying to stability or pedal for the primary time to older youngsters prepared for gears and path adventures. Kids can measurement as much as the subsequent bike as they develop or acquire abilities. Meanwhile, mother and father who’re REI Co-op Members could recognize the comfort of having the ability to commerce in these gently used REI bikes by way of a used gear program.  

Building Bikes That Last

The designers acknowledged that fast-growing youngsters put their two-wheelers by way of the paces, each on dust trails and metropolis streets. They additionally knew that folks don’t need to substitute components–a lot much less complete bikes–each season. They wished to make a motorcycle line that was sturdy sufficient to carry out for a number of little rippers in a pass-it-down course of that advantages each the client (much less cash spent) and the planet (fewer sources used).

“The world needs bikes to be used well over one person’s learning cycle,” says Joe Gray, lead designer with Co-op Cycles.

When the Co-op Cycles staff got down to create the REV line of children’ bikes in 2016, designers knew there was potential to supply one thing totally different–and significantly better–than what mass-market bike producers supply.

REI already had many years of expertise constructing youngsters’ bikes for the Novara® line. Still, its bike consultants dove into researching human biomechanics and the anthropology of human educating practices to replace their sense of how younger our bodies transfer and the way they be taught. The designers then reviewed anecdotes on parenting blogs to grasp the circumstances through which youngsters begin to experience bikes, whether or not they use widespread instruments like coaching wheels, as an illustration, and at what ages they attain milestones like utilizing hand brakes and gears. Next, the staff interviewed mother and father whose youngsters are achieved mountain bikers so as to higher perceive how they instilled a love for driving. Through all of it, the staff additionally stored in thoughts their very own experiences as mother and father and their very own efforts to share the enjoyment of driving bikes with their youngsters.

“I got to look not just back at what my son did when he first learned how to ride a bike,” Gray says, “but also look forward to what’s going to happen soon.”

All of that beta guided the staff towards three guiding rules for the REV lineup design course of: sturdiness, high quality and cost-effectiveness.

Prototypes are put by way of rigorous third-party testing to make sure they meet or exceed each regulatory and voluntary requirements. Why? Because youngsters are powerful on stuff. “Even on a small, little sidewalk bike, we assume that these bikes will be ridden hard, and can still be passed down to other riders,” says Karl Schumacher, growth supervisor for Co-op Cycles. “We plan and test for that.”

Durability was one space, the staff realized, the place the REV line might actually stand other than the competitors. The Co-op Cycles staff selected high quality supplies like aluminum (identified for its strength-to-weight ratio and being lighter than metal) for the body and opted to work with respected model names like Shimano for base parts. During the design course of, the staff factored in not simply the scale of the riders but additionally their energy on the subject of pushing on pedals and gripping brakes.

All About Design

But what about its aesthetics? After all, youngsters need a cool bike. With assist from the REI colour and sample design staff (Yep, there’s an complete division devoted to how the gear appears), Co-op Cycles strategized paint colours. Gray and his staff knew they didn’t need limiting blue and pink choices; nor would they provide bikes with licensed characters and pictures as lots of their mass-market rivals do. Instead, they noticed a chance to modernize the colour scheme, including hues like Desert Sage, Blue Nights and Pencil (pictured under left).

From high left: Co-op Cycles REV 12 Kids’ Bike in “Pencil”, $199; Co-op Cycles REV 20 Kids’ Bike in “Four Leaf”, $279

Such consideration to element hasn’t gone observed. “We got [the] green color and [the] finish is matte, which looks premium,” says one buyer reviewer of the Co-op Cycles REV 20 bike.

The designers additionally picked colours for the REV line that took cues from adult-focused Co-op Cycles traces just like the earth-toned DRT mountain bike assortment and the steely CTY city assortment. “We appealed to the sense of connection that a parent might have with their kid when they’re riding bikes together,” Gray says. “The bikes are not the same color, but they’re in the same family. They look like they belong together.”

Throughout all the design course of, the staff additionally thought-about value. “Price is a huge barrier for people getting their kids into bikes, especially quality bikes,” says Heather Henderson, senior product supervisor for Co-op Cycles. “We’re super sensitive to that.”

As bike designers, the REI staff knew that children must experience a motorcycle that matches them correctly so as to have the perfect expertise. As mother and father, they knew that guardians need to spend cash on new bikes as sometimes as doable. “We know that kids are growing and they’re not stopping that anytime soon,” Gray says. “If you can eke out just a couple of months more, that’s a useful thing for a parent.”

To that finish, the designers aimed to make every bike match the widest doable vary of riders whereas nonetheless guaranteeing that children are snug on the bike. As an instance, by lowering the scale of the bike body (by shortening the seat tube or reducing the highest tube), every mannequin can match riders on the smaller finish of the spectrum. Conversely, by lengthening the seat put up, the saddle top might be prolonged larger to accommodate longer legs because the rider grows. “This user is changing their body size rapidly,” Gray says. “They’re not going to fit this bike for that long if we don’t make it adjustable.”

Such thoughtfulness in so many areas provides as much as high quality, REI believes.

A child rides a 12-inch Co-op Cycles REV 12 kids' balance bike
A toddler rides the Co-op Cycles REV 12 Kids’ Balance Bike, $139

Trading in Your REI Bike

“On a mass-market bike, something is going to break and you’re going to pay as much to fix it as you did to buy the bike,” Grays says, whereas the REV bike may cost a little a little bit extra upfront, “but your kid will beat the heck out of it and they’ll still be able to ride it. And then when they’ve outgrown it, you’ll be able to swap up for a bike that does fit them. It’s a long-term play.”

REI facilitates that long-term play with its Bike Trade-In Program, which supplies an avenue for co-op members to get an excellent deal on a gently used set of wheels. The program additionally ensures that every REV bike has a second (or third or fourth) life.

The trade-in course of is straightforward. Bring the Co-op Cycles bike into an REI retailer and in-house bike consultants will full the trade-in on the spot. No appointment is required. As lengthy as the unique purchaser makes the commerce (should be an REI Member) and the bike purchased throughout the final three years is in good working situation (no structural harm or mechanical defects, although beauty flaws are A-OK), you’ll get a credit score of as much as 50% of the REI resale value within the type of an REI Gift Card. (See particular phrases and circumstances).

Back on the dust path at Marshall Mesa, Charlie zips alongside a flatter stretch with Eldorado Canyon and the enduring slabbed rocks, the Flatirons, rising within the distance. I pedal behind him, watching as he confidently navigates the ruts. I grin at Charlie, simply as he grinned at me moments earlier than. I’m grateful for the wonder on this planet, for the enjoyment my little boy brings, and for the bike that made this second doable.


Ready to get your baby off and driving? Check out our useful guides about how to decide on a youngsters’ bike and when to upsize your child’s bike. When you’re able to make a purchase order, our useful Bike Finder instrument will level you in the correct course. Or higher but, head to your native Co-op and have your kiddo take a take a look at experience.

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