The firm signed a lease for a storefront at Miami Worldcenter, a ten-block, mixed-used improvement on the north fringe of downtown Miami. The 3,000-square-foot location might be on the base of the Paramount, a 60-story luxurious apartment tower.
Savage X Fenty first launched on-line in 2018 and opened 5 brick-and-mortar retailers this yr in Houston, Las Vegas, Los Angeles, Philadelphia, and Washington, D.C.
Christiane Pendarvis, co-president and chief merchandising and design officer of the model, guarantees an inclusive slew of garments and equipment appropriate for South Florida.
“With our new location in Miami Worldcenter, we’re creating an empowering expertise the place people can really feel assured and horny in no matter they put on. We sit up for seeing how our Savage X Fenty neighborhood in Miami brings the warmth,” Pendarvis tells New Times.
A Savage X Fenty spokesperson confirmed the Miami retailer opening however did not specify the precise opening day past 2023. The model can also be increasing its bodily presence in Atlanta; Chicago; Detroit; Long Island, New York; St. Louis; and Newark, Delaware.
The neon-lit storefronts and wide-ranging mannequins give off a “extra nightclub than sterile, open-concept boutique,” based on Vogue. The journal additionally considers Savage X Fenty probably the most size-inclusive lingerie strains. Its “curvy” part options bra sizes as much as 42H and intimate clothes for women and men as much as 4XL.
“Community and connection are vital to us at Savage X Fenty, and our retail enlargement supplies one other touchpoint for us to attach IRL with our extremely engaged clients,” Pendarvis tells New Times.
The shops make the most of interactive synthetic intelligence (AI) know-how for a “Fit Xperience” in partnership with Black-owned tech startup Fit:Match, which analyzes a consumer’s physique form knowledge to scan for the proper match.
“My boobs are rising by the week, and I do not actually know my dimension proper now, however having this expertise will change the sport,” Rihanna informed Refinery29 in February.
Her newest collections vary from comfortable and candy in “U Cute,” each day seems in “On the Reg,” eye-catching and camp in “Damn,” to sophisticatedly horny in “Black Widow.”
Shaul Kuba, cofounder of actual property firm CIM Group, leads the retail leasing for the Worldcenter. He notes different retailers, together with Lululemon activewear, Ray-Ban eyeglasses, and Posman Books, may even open there subsequent yr.
“In a aggressive surroundings, retailers are selecting to open new shops at Miami Worldcenter, drawn to its vary of experiences together with premier eating and leisure and ample inexperienced areas and plazas that entice individuals to linger and store,” Kuba mentioned in a press release.
Savage X Fenty. 851 NE First Ave., Miami; savagex.com. Opening in 2023.