TikTok, Syco, UMG, Republic Records, and Samsung have teamed up on a groundbreaking new music format known as StemDrop.
The new launch is described as a “new evolution of musical collaboration, curation, and artist discovery” and can permit music followers all over the world to supply their very own variations of songs written by world-renowned hitmakers.
StemDrop will act as an incubator for brand new expertise, artistry, and creativity, giving all artists and music creators the chance to collaborate with a few of the easiest and most iconic songwriting skills of all time. The first tune on StemDrop is “Red Lights,” written by Savan Kotecha (Ariana Grande, The Weeknd), Ali Payami (Taylor Swift, Demi Lovato), and songwriting and producing icon Max Martin (Britney Spears, Katy Perry).
The first launch, “Red Light,” is out immediately, written by Max Martin, Savan Kotecha, and Ali Payami and accessible solely for the TikTok group, who will have the ability to use the stems as a place to begin to create their very own distinctive tracks and kickstart their careers.
Users on the app can entry the stems – the person parts that make up a tune, from drum elements to vocals – via the StemDrop H5 web page. Once they’ve downloaded them, they’ll have the ability to use the weather to create, document, and share their very own distinctive variations of the monitor.
There can also be the first-of-its-kind “StemDrop Mixer” launched to TikTok, the place creators of all ranges will have the ability to experiment with particular person results, harmonies, and melodies to create and add their very own spin on “Red Lights” and future releases.
Each week, the StemDrop profile on the app will curate new variations produced by StemDrop customers. TikTok music curator Ari Elkins, singer-songwriter Astrid S, and Your Boy Moyo will even act as world ambassadors for the brand new format and host day by day content material on the @StemDrop channel on TikTok.
“Hit songs are like diamonds, and they can change an artist’s career overnight,” Syco’s Simon Cowell mentioned in a press launch. “With tens of 1000’s of songs uploaded every single day, this concept will give aspiring artists the chance to collaborate with a few of the most profitable songwriters on the earth. The premise was at all times very easy… ‘What would happen if the best songwriters in the world wrote a song for the world…….?’ We don’t know what’s going to occur.
“I do know there are so many incredibly talented people who are trying to stand out, and I hope and believe this could make a big difference to their careers. It says everything about Max Martin, Savan, and Ali that they have decided to give this song to the TikTok community to record and collaborate with them. And I want to thank them so much for believing in this idea. In addition, I want to thank TikTok, Samsung, and Universal for their support and enthusiasm. Again, their passionate support of talented people is amazing.”
StemDrop co-creator Tim Van Rongen added: “I’m thrilled to be part of the next step in talent discovery. I feel it’s the exact right moment to launch a music project where the creative process is fully in the hands of the creators on TikTok. I can’t wait to see what everyone will come up with and think that the world will be surprised by the enormous creative variety that StemDrop and the TikTok community will deliver.”