Personalization is on the coronary heart of what we do at Spotify—simply consider fan-favorite playlists like Discover Weekly, or our annual Wrapped marketing campaign. The magnificence of those experiences is our means to ship the correct piece of music for that precise second in time, and possibly even join you along with your subsequent favourite artist within the course of. We’re constructing on that innovation by harnessing the ability of AI in a wholly new means. And immediately, we’re excited to share that we’re taking our personalization to an entire new stage with DJ.
Ready for a brand-new technique to hear on Spotify and join much more deeply with the artists you like? The DJ is a personalised AI information that is aware of you and your music style so properly that it may select what to play for you. This function, first rolling out in beta, will ship a curated lineup of music alongside commentary across the tracks and artists we predict you’ll like in a stunningly reasonable voice.
It will kind via the newest music and look again at a few of your previous favorites—possibly even resurfacing that track you haven’t listened to for years. It will then overview what you may get pleasure from and ship a stream of songs picked only for you. And what’s extra, it continually refreshes the lineup primarily based in your suggestions.
If you’re not feeling the vibe, simply faucet the DJ button and it’ll swap it up. The extra you hear and inform the DJ what you want (and don’t like!), the higher its suggestions get. Think of it as the easiest of Spotify’s personalization—however as an AI DJ in your pocket.
How our AI DJ works
To create the DJ we reimagined the best way customers hear on Spotify. The DJ is aware of you and your music style so properly that it’s going to scan the newest releases we all know you’ll like, or take you again to that nostalgic playlist you had on repeat final yr. Never earlier than has listening felt so fully private to each person, due to the highly effective mixture of:
Spotify’s personalization know-how, which supplies you a lineup of music suggestions primarily based on what we all know you want.
Generative AI via the usage of OpenAI know-how. We put this within the arms of our music editors to offer you insightful details concerning the music, artists, or genres you’re listening to. The experience of our editors is one thing that’s actually necessary to our philosophy at Spotify.
We have consultants in genres who know music and tradition in and out. And nobody is aware of the music scene higher than they do. With this generative AI tooling, our editors are in a position to scale their innate data in methods by no means earlier than potential.
A dynamic AI voice platform from our Sonantic acquisition that brings to life stunningly reasonable voices from textual content.
To create the voice mannequin for the DJ, we partnered with our personal Head of Cultural Partnerships, Xavier “X” Jernigan. Previously, X served as one of many hosts on Spotify’s first (and personalised) morning present, The Get Up. His character and voice resonated with our listeners and resulted in a loyal following for the podcast. His voice is the primary mannequin for the DJ, and we’ll proceed to iterate and innovate, as we do with all our merchandise.
Where to search out the DJ
Ready to have the DJ soundtrack your day? It’s rolling out in English beginning immediately for Spotify Premium customers within the U.S. and Canada.
- Head to your Music Feed on Home within the Spotify cellular app in your iOS or Android system.
- Tap Play on the DJ card.
- Let Spotify do the remainder! The DJ will serve a lineup of music alongside quick commentary on the songs and artists, picked only for you.
- Not feeling the vibe? Just hit the DJ button on the backside proper of the display screen to be taken to a unique style, artist, or temper.
At Spotify we’re uniquely positioned to rework audio. We’re at all times in search of revolutionary new methods to enhance our customers’ listening experiences to satisfy their wants—so keep tuned for extra.