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Sean “Diddy” Combs does spirits. His Cîroc vodka and DeLeón tequila show this. Diddy does fatherhood, as his new child daughter, Love, and his six different children. Diddy does numerous issues, however one factor he doesn’t do is make music for commercials. At least, that’s his place initially of Uber One’s advert for Super Bowl LVII. “You want me to do a jingle?” asks Diddy within the full business, launched on Feb. 7. The execs reassures him that they need “one hit for Uber One,” to which Diddy says, “that sounds like a jingle to me.”
“Diddy don’t do jingles,” says his right-hand man (who, oddly sufficient, stands to Diddy’s left.) However, the execs say they need a “hit song,” which will get Diddy’s wheels turning. Cut to Montell Jordan, repurposing his 1995 single, “This Is How We Do It,” right into a Uber One-themed observe. “What else we got?” asks Diddy. Donna Lewis is available in to rework 1996’s “I Love You Always Forever” right into a music about saving once you join the Uber One membership.
“Okay, Donna!” says Diddy with a smile on his face. Kelis is available in and says that when your milkshake brings all of the boys to the yard, it’s going to prevent extra. Ylvis, the group behind 2013’s “The Fox (What Does The Fox Say),” tries their hand at it, however Diddy isn’t feeling it. “Don’t do that.” When the Norwegian duo argues again, Diddy’s lieutenant shouts, “DIDDY SAYS NEXT” in Norwegian. That prompts Haddaway, the golden voice behind the Eurodance hit, “What Is Love?” to return in and save the day. Diddy then presents the music to the execs, along with his rep saying, “Diddy is excited.”
It’s laborious to determine which would be the greater earworm from this business: the Haddaway-themed hit (“UBER ONE! UBER ONE SAVES ME! SAVES ME! WAY MORE!” or the road “Diddy Don’t Do Jingles.” However, it’s not laborious to see why followers needs to be enthusiastic about this. Uber One will provide a promo from February 7-19 the place you can too get three months freed from Uber One ($9.99 monthly), which supplies financial savings throughout the platform in addition to entry to unique perks and particular advantages. This contains Unlimited $0 Delivery Fees, as much as 10% off Eligible Uber Eats orders, 5% off eligible Uber rides, entry to top-rated drivers, and a $5 credit score if Uber’s Latest Arrival estimate in your order is off.
Fans received the primary style that one thing large was coming with the business’s teaser. “So, we’re thinking a song could really put Uber One on the map,” says one govt throughout their assembly with Diddy on the headquarters of Combs Global. After a beat of silence, Combs’ rep delivers his response for him: “Diddy don’t do jingles.”
“Of course, not – it’s not a jingle,” says the primary exec, whereas a second says they’re keen to pay Combs for “one song for Uber One,” the Uber membership that provides upgrades reminiscent of top-rated drivers on rides, premium help, $0 Delivery Fees on eligible orders, and member-only affords, promotions and perks. Combs isn’t swayed by the execs, along with his rep repeating that “Diddy don’t do jingles.” The execs attempt to salvage the assembly, saying they’re wanting “for a hit” to unfold the phrase in regards to the membership. This piques Combs’ curiosity.
“Diddy does do hits,” says his rep as Combs flashes a large grin. “Diddy is excited,” says the stone-faced rep, whereas Combs is already on his cellphone, making strikes. “Meet me at the studio,” he says. The teaser ends with a promise that Super Bowl viewers will watch Diddy “NOT do a jingle” on Feb. 12.
The business, directed by Andreas Nilsson and developed by the Special Group, will seemingly be the largest lasting impression of the 2023 Super Bowl business bonanza, with its easy however memorable “Diddy Don’t Do” chorus. It invokes recollections of Nike’s Bo Jackson “Bo Knows” marketing campaign in its easy simplicity that’s fairly infectious.
Which, because it seems, is by design. “For this year’s Super Bowl ad, we set out to help everyone get Uber One stuck in their heads—and what better way to do that than with a hit song?” Danielle Hawley, Uber’s world govt inventive director, mentioned in a press release, per AdAge. “We paired some of the biggest hitmakers of all time with one of the most esteemed producers in the game to help Uber One catch on.”
Hawley’s use of “hitmakers” advised that another large names would be a part of Diddy for the spot. This would observe Uber’s 2022 entry within the Super Bowl business sport, a “Uber Don’t Eats” business that includes Jennifer Coolidge, Trevor Noah, and Gwyneth Paltrow. The marketing campaign spotlighted how Uber Eats now delivers non-edible gadgets so that you just don’t find yourself munching on Gwyneth’s “My Vagina” candle like she did in final yr’s spot.